Esther Crawford, Who Introduced Twitter’s Blue Paid Subscription, Fired

Last Update: March 01, 2023, 2:15 PM IST

Twitter has fired product manager Esther Crawford from the company.

Twitter has fired product manager Esther Crawford from the company.

If you remember, Esther was the one whose photo of sleeping on the office floor went viral online last year.

Elon Musk’s acquisition of Twitter last year resulted in disastrous results for the employees of the multi-billionaire company, after half the workforce was laid off. Musk has been aggressively pushing to cut costs and since he took over, there has been complete chaos and panic for Twitter employees around the world. He put together a team of trusted employees who were made to work day and night to run Twitter after layoffs last year. However, in a new round of job cuts, Musk fired the same person who was in charge of the team. Twitter has fired product manager Esther Crawford from the company.

Amazingly, Esther gave Elon Musk The idea of ​​implementing the blue subscription policy, which made Twitter a lot of money. Esther led various projects including Verification Membership as well as the company’s Blue and Next payment platforms. If you remember, Esther was the one whose photo of sleeping on the office floor went viral online last year.

She posted the picture to show how she and her team were working around the clock and sometimes had to sleep where they worked.

It is unknown why the company would fire a known skilled employee who made the microblogging site a lot of money and was spearheading the new Twitter Blue product. Esther has responded to her unexpected termination by tweeting how her hard work and optimism was a mistake, but said she is proud of her team that worked through all the chaos.

Twitter fired around 50 of its employees from around the world last weekend. Some of them received termination emails late Saturday, while others tweeted that they learned of their dismissals after being unable to access internal company systems. Several Twitter employees lost access to Slack, the company’s internal communication platform, and feared termination but it was later discovered that Musk had not paid his bills and was therefore shut down.

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