BENGALURU: Government has deployed tourism officers in 20 Indian missions abroad to promote and brand Indian tourism products and destinations, Union Minister for Tourism, Culture and Donor. G Kishan Reddy said on Thursday.
“NS ministry The Ministry of External Affairs has appointed dedicated tourism officers in 20 Indian Missions abroad on the request of the Ministry of Tourism. This will help in branding, promoting India’s culture and heritage in these countries,” Reddy said, on the sidelines of the Southern States Tourism and Culture Ministers’ Conference, the first such gathering of Culture and Tourism Ministers, in Bengaluru.
He also said that the ministry will prepare a plan as to how other ministries involved in the initiative can work in synergy.
“Through this initiative, branding and promotion can be done by writing articles in magazines and other publications and by other means so that the brand Incredible India can be promoted more effectively,” Reddy said.
On Wednesday, the Union Tourism Minister thanked the External Affairs Minister by tweeting about this decision. S Jaishankar. He said that in India now tourism officers have been identified in 20 missions abroad where we have a large number of tourists. Countries such as Singapore, Oman, Japan and the USA were listed in the twenty.
In his tweet, he had also shared a letter dated October 21 from the Ministry of External Affairs, which mentioned the countries where these officers have been designated.
According to the letter shared in his tweet, these countries include Australia, Canada, China, France, Netherlands, Portugal, Russia, Japan, UK and US.
Addressing a two-day conference of Tourism and Culture Ministers of South India in Bengaluru on Thursday, the Union Tourism Minister also said that the initiative aims to connect all the states and talk to the Ministry and its various organs to solve the problem. Developing new programs around the government’s priority programs like Azadi Ka Amrit Mahotsav under the Ministry of Culture. Swadesh Darshan Planning under the Ministry of Tourism, he said that the conference will help to apprise the various stakeholders about the projects and initiatives being taken by the Center for the development of the region.
He emphasized on the efforts of the government to enhance infrastructure, on-ground capacity and skills and said that under the Swadesh Darshan scheme, which focuses on integrated development of themed tourism circuits, the ministry has approved 15 projects in the southern states, Whose cost Rs. . 1088 crores. “Down Holy offerings Scheme (Pilgrimage Rejuvenation and Spirituality Promotion Campaign), Ministry has approved 6 projects in this sector which is 15% of the entire plan budget”, he said.
In his speech at the conference, he also said that there can be no greater confidence booster for the revival of tourism than vaccination against Covid-19.
He called upon the southern states and union territories to participate effectively in the Azadi Ka Amrit Mahotsav.
He said, “India’s civilizational heritage is thousands of years old and this ‘Azadi Ka Amrit Mahotsav’ is also an occasion to pay tribute to all those who fought for the preservation of our heritage.”
Ministers and officials of Tourism and Culture of Telangana, Kerala, Puducherry, Andhra Pradesh, Karnataka, Andaman and Nicobar and Lakshadweep also participated in the two day conference and highlighted the impact of Corona on tourism in the states and future programmes.
Reddy said that as a next step, his ministry will host tourism and culture ministers from all states in a conference to discuss issues and programs in Kevadiya, Gujarat. He said that the date of the program has not been decided yet.
“NS ministry The Ministry of External Affairs has appointed dedicated tourism officers in 20 Indian Missions abroad on the request of the Ministry of Tourism. This will help in branding, promoting India’s culture and heritage in these countries,” Reddy said, on the sidelines of the Southern States Tourism and Culture Ministers’ Conference, the first such gathering of Culture and Tourism Ministers, in Bengaluru.
He also said that the ministry will prepare a plan as to how other ministries involved in the initiative can work in synergy.
“Through this initiative, branding and promotion can be done by writing articles in magazines and other publications and by other means so that the brand Incredible India can be promoted more effectively,” Reddy said.
On Wednesday, the Union Tourism Minister thanked the External Affairs Minister by tweeting about this decision. S Jaishankar. He said that in India now tourism officers have been identified in 20 missions abroad where we have a large number of tourists. Countries such as Singapore, Oman, Japan and the USA were listed in the twenty.
In his tweet, he had also shared a letter dated October 21 from the Ministry of External Affairs, which mentioned the countries where these officers have been designated.
According to the letter shared in his tweet, these countries include Australia, Canada, China, France, Netherlands, Portugal, Russia, Japan, UK and US.
Addressing a two-day conference of Tourism and Culture Ministers of South India in Bengaluru on Thursday, the Union Tourism Minister also said that the initiative aims to connect all the states and talk to the Ministry and its various organs to solve the problem. Developing new programs around the government’s priority programs like Azadi Ka Amrit Mahotsav under the Ministry of Culture. Swadesh Darshan Planning under the Ministry of Tourism, he said that the conference will help to apprise the various stakeholders about the projects and initiatives being taken by the Center for the development of the region.
He emphasized on the efforts of the government to enhance infrastructure, on-ground capacity and skills and said that under the Swadesh Darshan scheme, which focuses on integrated development of themed tourism circuits, the ministry has approved 15 projects in the southern states, Whose cost Rs. . 1088 crores. “Down Holy offerings Scheme (Pilgrimage Rejuvenation and Spirituality Promotion Campaign), Ministry has approved 6 projects in this sector which is 15% of the entire plan budget”, he said.
In his speech at the conference, he also said that there can be no greater confidence booster for the revival of tourism than vaccination against Covid-19.
He called upon the southern states and union territories to participate effectively in the Azadi Ka Amrit Mahotsav.
He said, “India’s civilizational heritage is thousands of years old and this ‘Azadi Ka Amrit Mahotsav’ is also an occasion to pay tribute to all those who fought for the preservation of our heritage.”
Ministers and officials of Tourism and Culture of Telangana, Kerala, Puducherry, Andhra Pradesh, Karnataka, Andaman and Nicobar and Lakshadweep also participated in the two day conference and highlighted the impact of Corona on tourism in the states and future programmes.
Reddy said that as a next step, his ministry will host tourism and culture ministers from all states in a conference to discuss issues and programs in Kevadiya, Gujarat. He said that the date of the program has not been decided yet.
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