edited by: Debasish Sarkar
Last Update: February 07, 2023, 15:38 IST
Samsung is offering easy financing schemes that enable people to get the S23 Ultra at EMIs as low as Rs 5,200.
Samsung India claimed that it has received pre-bookings from 1.40 lakh buyers within 24 hours of the launch and the tech giant has received orders worth Rs 1,400 crore even before the sales officially start in India.
Samsung recently unveiled the Galaxy S23 series of smartphones India Which includes the Galaxy S23 Ultra starting at Rs 1,24,999 along with the S23+ and S23, which cost Rs 94,999 and Rs 74,999 respectively. It goes without saying that Samsung has increased the prices of its 2023 flagship smartphones and tech enthusiasts have termed these smartphones as too expensive for the Indian market.
Watch video: Samsung earns Rs 1,400 crore in 24 hours from S23 series! super hit??
Unsurprisingly, the market has reacted differently. Samsung India claimed that it has received pre-bookings from 1.40 lakh buyers within 24 hours of the launch and the tech giant has received orders worth Rs 1,400 crore even before the sales officially start in India.
In a conversation with News18 Tech, Aditya Babbar, Senior Director, Mobile Business, Samsung India said, “The demand is huge and this is a new record.” “The average selling price on the first day of pre-booking is around Rs 1 lakh, which shows that more buyers are getting their hands on the premium S23 Ultra,” he added.
Asked how Samsung has managed to attract sales of smartphones above Rs 1 lakh during the volatile market, Babbar said smart financing options along with pre-bundled offers have helped a lot. “If you pre-book you will get offers worth Rs 50,000 and Samsung is also offering easy financing plans that enable people to get the S23 Ultra at an EMI of Rs 5,200.”
Another interesting aspect is that Samsung is trying to woo Tier II and III areas across the country with more presence in stores, attractive offers and financing. “Those who do not have access to easy credit or do not manage to get a loan can also opt for Samsung’s financing options.”
There is a way Samsung is making it affordable for people to buy the S23 series, while attracting buyers with unique specifications and features that are yet to be seen in other Android smartphones.
Samsung Galaxy S23 Ultra price in India starts from Rs.124999 for the 12GB + 256GB model, Rs.134999 for the 12GB + 256GB variant, and Rs.154999 for the 12GB + 1TB model. According to the brand, the Galaxy S23 Plus will be available at a starting price of Rs 94,999 and the vanilla variant of the Galaxy S23 costs Rs 74,999 in India.
Samsung Galaxy S23 Series First Look Video
Buyers who pre-book Galaxy S23 Ultra can get Galaxy Watch 4 LTE Classic and Galaxy Buds 2 at a special price of Rs 4,999. Customers pre-booking the Galaxy S23+ will get the Galaxy Watch 4 BT at a special price of Rs 4,999. Avail storage upgrade offer worth Rs.5000.
Additionally, consumers can avail bank cashback of Rs.8000 across all online channels. Those who prebook Galaxy S23 series during Samsung Live on February 2, 2023, will get an additional gift of wireless charger and travel adapter.
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