Nothing seems to be promoting its first smartphone in the market, and a new teaser suggests that the company is close to launching the phone. Nothing’s tweet on Twitter indicates something to come in March. And now that the month has begun, it’s possible that the ‘fun’ thing is Nothing Smartphone.
The device is expected to use the Qualcomm Snapdragon chipset, as both Nothing and Qualcomm have been PDAs their proximity on social media lately.
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In fact, Carl Pei, the founder, was seen at the Mobile World Congress 2022 (MWC 2022) in Barcelona this week with nothing but Qualcomm’s Enrico Salvatori, which has further fueled interest in the brand.
Nothing beats Carl in his marketing arsenal, who has made a name for himself with unique branding techniques during his time as co-founder of OnePlus. Nothing seems to be following the same trajectory, and there’s nothing wrong with that, especially if it gets the brand some eyeballs.
Nothing bought Essentials from Andy Rubin, and many expect the purchase to help the company present a strong and attractive smartphone in the market. But the smartphone is unlikely to be the only product to make its way this month.
Some suggest that the Nothing powerbank may also line up with the smartphone at an event later this month. For now, these are just rumors and teasers. And we are hoping that there will be nothing more to share about its smartphone in the coming days.
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Nothing has so far launched its Nothing Ear 1 wireless earbuds in the market. But a smartphone is a different proposition, and Carl really knows the challenge he is facing. In an interaction with News18 Tech, the company had revealed plans to launch products across various segments and there were five product categories in total.
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Smartphones are likely to be its most challenging venture for many. And we look forward to seeing if the company can pull this off without any hiccups.
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