Microsoft’s bets with Windows 11 could spell trouble for Google and Apple

This is not old wine in new bottle. Neither is it just a fresh coat of paint and papering due to wear and tear over time. For MicrosoftOf course, Windows 11 is far more serious than a traditional generational update to an operating system. What none other than the Microsoft chief has already called “one of the most important Windows updates of the last decade” Satya Nadella And following on from Windows 10 released in 2015, there’s no doubt that windows 11 Will come to a world that has changed a lot. Not only does this mean that Windows itself needs to evolve, but it will also be driven by Microsoft’s desire to not only keep up with the likes of Apple and Google, but also to completely change the way some things work. Will give They’ve done it before with Windows as a Service Windows 10.

And Microsoft is ready to do it again. Developer revenue and the share they take from each sale on the App Store platform have been under scrutiny for some time. Apple and Google have repeatedly come under fire for fees charged as deductions. So much so that there has been a little stir for good, but that’s all. At the end of last year, Apple Said they would charge smaller developers on the App Store for only a 15% App Store cut iPhone, iPad, Apple Watch and Mac. It is defined as developers who make less than $1 million in annual sales from the apps they list. apple and Google With a few exceptions depending on the criteria, they charge a standard 30% fee for all sales made on the App Store and Play Store respectively.

Microsoft has been surprisingly swept down by the turmoil, even though they’ve charged a 30% cut from sales on the Windows Store for Windows 10 PCs, all the while. Still, starting August 1, they’ll charge just a 12% cut in an effort to compete with gaming platforms including Steam, while simultaneously getting more developers. Windows 11 rolls into town. Matt Booty, head of Xbox game studios at Microsoft, said at the time, “A clear, no-strings-attached revenue share meant developers could bring more games to more players and achieve greater commercial success by doing so.” Huh.” With Windows 11, things are ready to turn their heads. And will certainly cause problems for Apple and Google.

With Windows 11, app and game developers who list their apps on the Windows Store will be able to bypass the payment system entirely and keep all the revenue they earn for themselves – if they have access to payments. Has its own ecommerce engine to handle that. Android apps will also arrive on the Microsoft Store, and heroine helping with that. WARNING—This new revenue option does not apply to games. at least not yet. There’s a reason there’s a difference between apps and games in the Microsoft world. Games are a major source of revenue for Microsoft. The company testified during the Epic trial that they sell Xbox gaming consoles at a loss and rely heavily on 30% deductions from game sales as well as including subscriptions. xbox game pass For making.

Revenue is something Microsoft will be eyeing Windows 365 Cloud PC Service, which allows enterprises to give their employees access to Windows 10 and later Windows 11 on the cloud for a subscription starting at $20 per month. In India, the Basic plan for Windows 365 Business will cost Rs 1,555 per month per user, which can be accessed through most modern web browsers including Microsoft Edge, Google Chrome, Mozilla Firefox and Apple Safari. You can configure it for the equivalent of a single vCPU, 2GB of RAM, and 64GB of storage as a minimum requirement, and it can be configured all the way up to eight CPUs, 32GB of RAM, and 512GB of storage. Everything lives on the cloud, and can be accessed on any device. Right now it’s for businesses and enterprises, and that’s where Microsoft sees the potential for the maximum risk-free environment that IT managers want for a lot of use cases.

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