things are really not going so well Football Club de Barcelona – Both on and off the pitch. The word turmoil shouldn’t be thrown around casually, but Barcelona have been a club with plenty of turmoil over the past year. The economic crisis in which they find themselves is nothing less than a disaster. Things are not going well on the pitch and their biggest player, Lionel Messi, is out of the club in 2021. Nevertheless, Barcelona are looking to the future and want technology to play an important role in their development on and off the field. ,
Feather Mobile World Congress 2022Joan Laporta, President, FC Barcelona He gave a keynote address where he talked about the club’s strategic plan for the future. As Laporta explained, the commitment to innovation is not only strategic but “almost an existential issue for the club”. Mes que un club – more than a club – is how Barcelona refers to itself as the club does not have a single billionaire owner or corporate structure, but is ‘owned’ by members and fans.
Has been one of the first movers in FC Barcelona NFT And Laporta further added that the club is already working on its own. metaverse, Laporta also confirmed that Barcelona want to make their own cryptocurrency And also launch NFT. “There is a new business world, and to compete in it we have to develop a large technology and research department, collaborating with start-up companies, universities, development centers, everything related to the world of innovation,” said FC The president said Barcelona. He added that even Barcelona players know that “we are a modern club that uses social networks.” He further added that the club is already in players’ contracts to “control this new world of the NFT, the Metaverse … we are already in it.”
How FC Barcelona intends to be part of the metaverse has not been emphasized by Laporta. But he added that the NFT will be a big part of the club to help with the financial situation. Barcelona claim to have 300 million fans worldwide and Laporta says “big data” will help them connect. “‘Big data’ is, among other things, very important to deliver better products to our followers. We are working with new sponsors, and NFT will be somewhat technical as this is the new world,” Laporta said in his keynote speech. added.
Connecting with fans through new technologies and new business areas introduced by the digital age is one of the club’s priorities for Laporta. FC Barcelona owns Barca Studio, a platform for the creation and marketing of audiovisual content. Then there is eSports, where FC Barcelona has its own teams that participate in various competitions.