New Delhi: McDonald’s restaurants operating under the QSR chain once again opened their doors in Moscow on Sunday, with a new name: Vakusno & Tochka, which translates as “delicious and that is”. The new dawn for Russia’s fast-food sector will open 15 designated locations in and around the city, after the US burger giant turned its back on Russia on the terms of a “special military operation” in Ukraine.
Alexander Gower has acquired the Russian operations of McDonald’s. He is a local businessman and was already running 25 restaurants in the Siberia region. He has been a McDonald’s licensee since 2015. He has bought 850 Russian restaurants from McDonald’s and will now operate them under a new name. (Also read: Chinese firm Tencent buys Rs 2060 crore stake in Flipkart from Binny Bansal)
Gower said the company employs 51,000 people. “The corporation has asked me to put the number of employees first to hire people. That’s what I’m going to do,” he said.
future plans
Vkusno & tochka Chief Executive Officer Oleg Parov said the company plans to reopen 200 restaurants in Russia by the end of June and all 850 by the end of the summer, as Reuters reports.
“We aim to make sure our guests don’t notice any difference in quality or surroundings,” Parov told a media conference in what used to be the first McDonald’s restaurant to open in Soviet Moscow in 1990.
Why did McDonald’s leave Russia?
After several other American and European companies made similar decisions, McDonald’s left operations in Russia in the wake of the country’s invasion of Ukraine.
Will Wakusno & Tochka Serve Big Macs and Happy Meals?
McDonald’s retains its trademark in Russia. As a result, the new owner will be unable to serve food items including popular items like Big Macs and Happy Meals.
Will Vakusno and Tochka Change the Interior of McDonald’s?
No, Vkusno & tochka will retain its old McDonald’s interior, however, it will remove any reference to its previous name.
Will Burgers Get Expensive?
Parov said the company will maintain “affordable prices,” but won’t rule out modest growth in the near future.
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