It has been 11 years since Luv Sinha made her Hindi film debut in Sadiyan. His second film was released after 8 years – JP Dutta’s Paltan (2018). One of the twin sons of Shatrughan Sinha and Poonam Sinha, Luv admits that his film journey has not been smooth, but he is not ready to give up yet. He is also conscious of the fact that his father’s name will always be associated with his personal success or failures. But this did not discourage him from pursuing a career in acting; Rather, he is looking for the right opportunity to prove himself.
“I’m extremely strong internally. I don’t think there’s anything that can shatter me, because I realize the moment you let this happen, it’s the end for you. I’m on my own as an artist.” I have faith. They don’t really care. But in my case, I would never go and not only humiliate myself, but also bring down my father’s name. At the end of the day, they would say, ‘Oh, Shatruji ka beta hai, kaam’ does not come.’ I would never do that,” Luv said in an interview with News18.
He has two projects delayed by the pandemic. “I had to start a thriller web series. And most of the shoots are overseas, so they end up late, even though London has just opened. But when they wanted to shoot things were very bad. I am still hoping that everything goes well, then, at some point, I will finish shooting one of them,” he says.
While he waits for his acting projects to begin, Luv has ventured into another artistic venture along with his siblings – brother Kush and sister Sonakshi. He has started an art venture called House of Creativity, a unique online platform that showcases and promotes emerging Indian artists here and abroad.
“Many people don’t know this – my brother and I are photographers, my sister is a painter. We wanted to do something that would help the fans show a different side of myself. Plus, I wanted to do something for other artists.” Because I think it’s a bit difficult to reach a large audience unless you’re part of an art circle. I wanted to help expand the market for some artists who don’t know where Let’s start. Because we come from the film industry, we can help them reach out to a bigger audience. I wanted to create that platform for others,” Luv explains.
“I have always had an artistic inclination. The fact that I’m still pursuing a career in films – it hasn’t been the smoothest journey – says a lot that I love being a part of the creative world. It’s never been about money and fame, otherwise I would have shifted gears to something else,” says Love.
The biggest support for Luv in this new venture was his family. While his siblings are the co-founders of House of Creativity, father Shatrughan Sinha is also happy to see his kids together for such a project. Other members of the film fraternity like Akshay Kumar, Twinkle Khanna and Vidya Balan also posted on social media about the launch of House of Creativity.
“Everyone is contributing in their own way. Sonakshi has definitely supported it a lot. Her artwork is on site, so she’s contributing and pushing the new brand. Industry has also been very helpful. Kush has contributed his own ideas. My dad is very happy to see us start this, but it’s too early, we definitely need to do more, and make sure we generate sales for the cast,” concluded Love.
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