Cupertino-based tech giant Apple announced its third quarter results and looks to be record numbers. Apple announced that it hit a new revenue record of $81.4 billion, up 36% over last year. Apple CEO says these record-breaking numbers have led to a boost in countries like India Tim Cook. “Most of the markets we tracked grew double digits, with particularly strong growth in emerging markets including India, Latin America and Vietnam.” the Cook told analysts during the earnings call.
Cook further adds that Apple “had an incredible quarter for emerging markets in Q3.” Apple was among the countries where Apple set a quarterly record, and Cook says that can be attributed to the philosophy of having something for everyone.
Referring to the most economical iPhone – iPhone SE – Cook says it remains Apple’s entry point and an important part of the iPhone line up. “I think we need that range of price points to accommodate the types of people we want to accommodate. And so we have something for the entry buyer who really wants to get into an iPhone and Then there’s something for the pro buyer who wants the best iPhone they can buy.
India has been a price-sensitive market for Apple and over the years, the company has focused more aggressively on it. As Cook points out, Apple has an iPhone for everyone’s vision. The iPhone SE starts at Rs 40,000 while the hugely popular iPhone XR and iPhone 11 can be bought for under Rs 50,000 with most deals and offers.
Apple continues to grow as the aspirational value of the iPhone is above anything that rival phones can offer. Couple that with aggressive pricing and other factors, Apple’s growth path in India looks less bumpy than it was in previous years.
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