New Delhi: Online food delivery platform zomato has decided to discontinue its grocery delivery service September 17 mainly because interval This marks the second exit from the segment after last year, in order to complement the poor customer experience.
Zomato entered the segment last year during the lockdown due to the pandemic but went out of business on the recovery of its food delivery business. The company also said that it believes its investment Grofers Will generate better results for its shareholders than in-house grocery efforts. Zomato has invested $100 million (Rs 745 crore) to acquire a minority stake in grocery delivery platform Grofers.
In an email to its grocery partners, Zomato said, “Store catalogs are very dynamic and inventory levels change frequently. This has resulted in reduced order fulfillment, which has resulted in poor customer experience.”
A Zomato spokesperson said, “We have decided to discontinue our grocery pilot and as of now, there are no plans to run any other form of grocery delivery on our platform. Grofers has found the high quality products in 10 Minute Grocery to fit the market and we are confident that our investment in the company will yield better results than our inhouse grocery effort.
Zomato entered the segment last year during the lockdown due to the pandemic but went out of business on the recovery of its food delivery business. The company also said that it believes its investment Grofers Will generate better results for its shareholders than in-house grocery efforts. Zomato has invested $100 million (Rs 745 crore) to acquire a minority stake in grocery delivery platform Grofers.
In an email to its grocery partners, Zomato said, “Store catalogs are very dynamic and inventory levels change frequently. This has resulted in reduced order fulfillment, which has resulted in poor customer experience.”
A Zomato spokesperson said, “We have decided to discontinue our grocery pilot and as of now, there are no plans to run any other form of grocery delivery on our platform. Grofers has found the high quality products in 10 Minute Grocery to fit the market and we are confident that our investment in the company will yield better results than our inhouse grocery effort.
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