New Delhi: Google-owned YouTube has announced that it will introduce 30-second non-skip ads on Connected TVs (CTVs) instead of two consecutive 15-second ads. “We’re bringing 30-second non-skips to YouTube Select on CTV,” YouTube said in a blog post on Thursday.
The company said that longer-running creatives on the big screen align with advertisers’ objectives, and allow for richer storytelling. ,ALSO READ: Meta May 6K workers in third round of job cuts next week: Report,
As YouTube selection is now garnering more than 70 percent of impressions on TV screens, the company is making it easier for advertisers to use existing assets in front of the most streamed content. ,ALSO READ: Adani-Hindenburg controversy: ‘No regulatory failure’, says SC panel,
In addition, the company is bringing a new pause experience to CTV, so advertisers can drive awareness or action by capturing the unique conversational moment when people pause a video, which means it lets advertisers position their brand while the video pauses. will allow to display.
In addition, YouTube announced that advertisers will soon be able to reach football fans across its entire portfolio of NFL content, which includes live games on YouTube TV and primetime channels, as well as highlights, post-game commentary and other related content. material is also included.
Meanwhile, YouTube has said it is rolling out to all users the new “multiview” feature of its streaming television service that allows subscribers to watch up to four different programs at the same time.