A day after Viacom-18 got the digital rights IPL For the next five years, Reliance Industries director Nita Ambani has said that the company aims to create a world-class IPL coverage and wants to take it to every household in India. Responding for the first time since the e-auction, Mrs. Ambani said that the IPL India And this tournament will reach every household in India which is currently going through a digital revolution.
“Sports entertain us, inspire us and bring us together. Cricket And the IPL represents the best of the sport and the best of India, which is why we are proud to deepen our association with this great sport and this amazing league. Just like what we do, our mission is to take the joyous experience of IPL to cricket fans, wherever they are – in every part of our country and around the world” said Nita Ambani, Director, Reliance Industries Ltd. Told.
Viacom18 has acquired the rights to digitally stream Indian Premier League matches for the season 2023 to 2027 in the Indian subcontinent. It has also won India’s digital rights for a special package of 18 games per season. Globally, Viacom18 has won the television as well as digital rights in three of the five international territories, including major cricketing countries.
It reportedly paid INR 20,500 Crore (INR 50 Crore per match for 410 games) for Package B (Digital Rights) while Package C was bought for INR 3,273 Crore (INR 33.24 per match for 98 games) was.
Having acquired several sports rights in soccer (FIFA) World Cup, La Liga, Serie A and Ligue 1), Badminton, Tennis and Basketball (NBA), this is Viacom18’s first major foray into cricket. The IPL rights make Viacom18 and its platform one of the largest sports venues in the country.
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