New Delhi: South Asia’s largest hospitality company Indian Hotels Company (IHCL) announced that its iconic brand, Taj, has been named the strongest hotel brand in the world by Brand Finance, the world’s leading brand valuation consultancy, at its annual ‘Hotel 50’. has been rated. The report for 2021′ identifies the most valuable and strongest hotel brands worldwide. Taj received an overall Brand Strength Index of 89.3 out of 100, which has an AAA rating for customer familiarity, employee satisfaction and corporate reputation, as well as its world-class customer service.
Puneet Chhatwal, Managing Director and CEO, Indian Hotels Company said, “The Taj’s status as the world’s strongest hotel brand is a testament to the relentless trust our guests have placed in us and the warmth our employees have shown us. and sincerely cared for. Day by day. We will continue our endeavor to enhance the world-class experiences of luxury hospitality and bring the magic of freshness to all our stakeholders.”
David Hai, CEO, Brand Finance, said, “We are excited to announce Taj as the world’s strongest hotel brand. A brand with a century-old heritage and a patron of revered Indian hospitality, it has remained resilient despite the challenges posed by the ongoing pandemic. Global travelers have trusted and tested the brands in various ways and Taj has emerged at the top.” Read also: Petrol, diesel prices today, June 26, 2021: Petrol crosses Rs 100 in Patna, Trivandrum, check rates in your city
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