TIGC Signs Indian Cricketer Suryakumar Yadav as Brand Ambassador

TIGC, from The Indian Garage Company, one of India’s leading homegrown fast-fashion D2C men’s wear brands, has announced iconic Indian cricketer Suryakumar Yadav as its brand ambassador.

Suryakumar Yadav (SKY) is one of the leading white-ball cricketers in the world. Known as Shree. 360″ and ranked number one among ICC’s T20I batsmen, Suryakumar is an exceptional player and a charismatic youth icon. This makes him a perfect fit as a brand ambassador for TIGC.

TIGC plans to leverage their popularity through digital campaigns to increase brand visibility, drive engagement and position itself as a top fashion choice among the Indian youth. Sky will be seen promoting and launching a whole new range of casual apparel line including plus size T-shirts, casual shirts, sweaters, shorts, hoodies, jackets, chinos, denim and sweatshirts.

Talking about the partnership, Anant Tanted, Founder & CEO, The Indian Garage Company, said, “This is our first step to capture a piece of the digital-first fashion market in India. We are delighted to partner with Suryakumar Yadav as the brand ambassador of TIGC. He is a great player and his spirit goes beyond the game. He represents everything TIGC stands for: innovation, fearlessness, courage and creativity! We are looking forward to an important collaboration with them!”

Apart from being available on its official website Tigc.in, TIGC is also available on Ajio, Myntra, Flipkart and Amazon. The brand aims to replicate the success of clothing in the footwear category. It has already forayed into womenswear and plus size fashion under the House of Brands format.

Expressing his excitement about the association, Suryakumar Yadav said, “Fashion for me is a combination of style and comfort, and I am happy to be associated with a fashion brand.

Brand like TIGC. Through this partnership, I look forward to connecting with my fans and sharing my sense of style.”

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