The Indian auto industry is ruled by the SUV, and has become the best-selling body-type in India due to its practicality, high ground clearance, among other added advantages over hatchbacks and sedans. While most traditional automakers are now turning to SUVs, Indian automaker Mahindra has focused on utility vehicles since its inception, with the Scorpio, Thar and XUV700 being the most prominent. All these SUVs have put Mahindra on a global map, making it one of the most recognized Indian automakers.
However, when it comes to sales, it is neither the recently launched Scorpio-N or the XUV700 which is at the top of the list for Mahindra commanding a waiting period of 2 years. In terms of sales numbers, the Mahindra Bolero is the best-selling SUV for the brand in India, with 7,311 units sold last month, a 38 per cent jump over December 2021 sales, when Mahindra sold 5,314 units.
At the second spot is the Mahindra Scorpio/Scorpio-N with total sales of a little over 7,000 units, registering a whopping 300 per cent growth compared to the same period in 2021. In December 2021, Mahindra managed to sell only 1,757 units. The third spot is occupied by the XUV700 with 5,623 units, a growth of 20 per cent as compared to 3,980 units as on December 21.
These top 3 vehicles are followed by Mahindra XUV300 at the fourth position and Mahindra Thar at the fifth position. None of the other vehicles had a major impact on sales. Thanks to a strong SUV portfolio, Mahindra registered a healthy year-on-year growth in December 2022 sales figures. Total dispatches saw a jump of 62.13 per cent from 17,476 units in December 2021 to 28,333 units in December 2022.