Apple has been highly vocal about its lossless audio support for Apple Music. And, while the option to listen to your favorite music in lossless quality is excellent, it’s bizarre not to have support for Apple’s own TWS earbuds – the AirPods Pro, AirPods Max, and even the latest AirPods Pro 2.
However, the company is considering other possibilities to improve the audio quality of its products without the limitation of audio codecs.
Apple acoustics team engineer, Esge Andersen, claims that Apple wanted to “give everyone an AirPods Max in their pocket” with the launch of the AirPods Pro 2, according to a report by What HI-FI Via MacRumors and 9to5Google. The design of the AirPods Pro offers clean highs and deep bass. While the design remains the same, the microphone and air vents have been repositioned to optimize airflow.
Apple’s lossless codec provides uncompressed audio for high-fidelity sound. While the company offers the feature through millions of songs on Apple Music, no AirPods support it.
However, according to Anderson, there are other ways to improve audio quality, and relying on codecs alone limits reliability. Apple also chose the reliable AAC codec because it’s “more about reliability” for the company.
“We want to push the sound quality forward, and we can do that with a lot of other elements. We don’t think the codec currently limits audio quality on Bluetooth products,” Anderson said.
Anderson also acknowledged that there are better codecs available, including LDAC and aptX, and that Apple is indeed “open to change”.
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