New Delhi: The highly controversial layer’s shot ad has managed to ruffle the netizens for its derogatory and derogatory commercial. An advertisement for the body spray first aired on June 4, 2022, and received an overwhelming response for promoting ‘rape culture’, as it featured a group of 4 men talking about taking shots (whose Meaning they were for body spray) while a woman was shown. To check the product on display. The launch did not anger the netizens till the end.
Days after the controversy, actor Saurabh Verma’s friend Abbas Mirza, senior creative director of Kinect, a digital marketing agency, shared an inside story of his friend, who has ‘triggered’ the now banned ad, according to his LinkedIn profile. No’ said. ,
Mirza praised her actor-friend Saurabh Verma, and shared a WhatsApp chat with the casting team, where Verma objected to the ad’s ‘degrading women’.
Many commented on the post and congratulated Verma for expressing her opinion and rejecting this ‘derogatory’ ad, while others also thanked Mirza for sharing her friend’s story with the world.
After receiving a critical response, Layer’r Shot responded with a statement: “This is in reference to our two recent TV commercials for Layer’r Shot on various broadcast platforms. We, Layer’r Shot brand one.” And all that only after due and mandatory approval, we have aired the advertisements, in which, we have never hurt anyone’s feelings or sentiments or outraged the modesty of any woman or any kind of culture Did not intend to promote, as is considered wrong by some. However, we sincerely apologize for the advertisements that resulted in outrage among individuals and many communities and they apologized. Most importantly, That we have voluntarily informed all our media partners to stop the telecast/broadcast of both the TV commercials with immediate effect from June 4.
In what followed, the Ministry of Information and Broadcasting urged Twitter and YouTube to remove the promotional video from their social media platforms, saying it was “injurious to the depiction of women in the interest of decency and morality” and that information technology should be used. There was a violation (Arbitrator Guidelines and Digital Media Code of Conduct).