New Delhi: Dairy brand Amul, known for its light-hearted billboards and topicals, has paid tribute to Allu Arjun and Rashmika Mandanna starrer ‘Pushpa: The Rise’ in its new ad by showcasing cartoons of the film’s lead stars. The company shared the artwork on its Instagram handle with the caption “#Amul Topical: New action-drama film is a huge hit!”
In this, Allu and Rashmika can be seen enjoying a slice of bread covered with butter. The taglines read ‘Pushpack the slice’ and ‘Have some Amullu, Arjun’.
The makers of ‘Pushpa’ liked Amul’s ad and responded by tweeting, “Taste of India recognizes the best of India. Amul’s new ad features the protagonists of #PushpaTheRise.”
Allu too was overwhelmed to see the creative artwork and took to the comments to thank the team. He left heart emojis in the comment section and wrote, “Allu se Mallu se Amullu Arjun.”
Amul’s humorous one-liners on topics related to movies, politicians, political events and famous people have entertained people for many years. Brands promote their products with creative advertisements that are engaging, enjoyable and discuss the topic they tackle.
Action entertainer ‘Pushpa: The Rise’, directed by Sukumar, released in theaters on 17th December and was lauded. It is produced by Naveen Yerneni and Y Ravi Shankar of Maithri Movie Makers in association with Muttamsetti Media.
Earlier, Hyderabad Traffic Police had shared the poster of ‘Pushpa: The Rise’ on Twitter, urging people to wear helmets while riding a two-wheeler.
In the poster, Allu is seen wearing a checked shirt and he is seen riding a bike wearing a helmet. The post emphasized on how helmets save lives and urged citizens to wear it while riding a two-wheeler.
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