When Hwang Dong-hyuk faced several rejections for his story and had to stop writing and later sell his laptop to overcome the financial crisis, little did he know that nearly a decade later, his story Will become the most watched show on streaming. Platform that has worldwide viewership (except for mainland China, Syria, North Korea and Crimea).
Within a month of its release, South Korea’s Squid Game has become Netflix’s most-watched original, breaking Bridgerton’s record. According to Netflix’s estimates, 17 days after its release, it had attracted over 111 million viewers worldwide, surpassing Bridgerton’s (82 million viewers) record. According to a Bloomberg report based on a document shared by Netflix, as of the 23rd day, around 132 million people had watched at least 2 minutes of the show.
The streaming giant has around 209 million subscribers as of July 2021.
The report also states that the survival drama is estimated to be worth around $900 million. Since its release on September 17, it has topped innumerable charts in the blink of an eye. The series became the first Korean drama to top Netflix USA, top Netflix’s top ten weekly most-watched TV shows chart, and reached number one in nearly 94 countries.
The dystopian series is somewhat of a commentary on the economic condition and struggle of the people of South Korea. 456 people from different walks of life, crippled by crippling debt and have no way of getting back on their feet, contact a mysterious vendor who offers them a chance to participate in a game that The winning prize is 45.6 billion South Korean Won. .
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They are taken to a mysterious place, guarded by masked strangers and led by a masked man. They are asked to play simplified children’s games, at the end of which participants who fail to complete it will be eliminated. However, one important detail is left out which the participants understand while playing the game. Here elimination means death. On the other hand, a police officer working in Seoul arrives at a mysterious place in search of his missing brother, who had a connection to the game.
The popularity of the show was fueled by word of mouth and social media trends. Now, people all over Instagram are making Dalgona candies, selling squid game themed costumes for Halloween and playing real-life squid games (minus the murder, of course!).
In addition, Netflix launched Squid game profile icons for its users.
Squid Game has an ensemble cast of Lee Jung-jae, Park Hee-soo, Jang Ho-yeon, O Yeong-su, Anupam Tripathi, Gong Yoo Wai Ha-joon.
The dystopian show deals with a range of themes and real-life issues such as economic crises, class divisions, capitalism, hustle culture, and—most importantly—the idea of one’s existence above anything or anyone. With the game designed in such a way as to eliminate participants at every stage, it becomes a kill-or-die situation for them. It brings out the unimaginable in characters who go from manipulative to any degree of humiliation to put someone to death.
It also shows how the entitled elites of society have no remorse for controlling other people’s lives and enjoy watching them kill each other. A line in the show says, “You bet on horses. It’s the same here, but we bet on people.”
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