Last Update: January 19, 2023, 7:17 pm IST
Samsung is back on top in India
Samsung has been struggling in the market to regain its position at the top and the latest efforts seem to have worked in its favour.
Xiaomi has crashed down the charts in India, which is the first time in many years in the Indian smartphone market. Samsung and Vivo have overtaken the Chinese brand with the South Korean giant at the top of the list, while Vivo surprisingly grabbed the second spot.
New data presented by Canalys for the fourth quarter of 2022 confirms that Samsung has achieved this milestone for the first time since the third quarter of 2017, leading in one of the most important countries for the company A long time away from the situation. “After 20 quarters, Xiaomi loses its leadership position in Q4 2022 and falls to third place with shipments of 5.5 million units,” report good Mention.
The shift comes at the cost of Xiaomi falling to number three, giving Vivo an opportunity to get ahead and take advantage of the challenging market conditions it has faced over the past few quarters. Having said that, the same report credits Xiaomi with being the number one seller for the entire year 2022, but the gap is clearly narrowing, giving Xiaomi more reason to be concerned about next year .
Samsung vs Xiaomi – How things changed
Samsung has expanded its product lineup by expanding its portfolio with a mix of affordable and mid-range devices that still strike the best price points for buyers in India. Moreover, Xiaomi faced a problem in clearing its old stock during the festive season sales in 2022 and this forced the company to limit its new launches.
Meanwhile, Vivo’s growth has been fueled by its focus on the offline market in tier-three and four cities, where smartphone penetration hasn’t been tapped and buyers in this age still need a touch-and-feel experience to buy a phone. I like it. Samsung benefited from its dual-retail approach, and its extensive retail network, combined with a wide range of products, worked in its favor last quarter. According to the report, the current list of brand notes:
– Samsung
– Vivo
– Xiaomi
– Oppo
– my true form
– others
Xiaomi has already started 2023 with a bang, launching its new Redmi Note 12 series in the country and many more are expected to be added in the coming months. It remains to be seen whether these brands make any sweeping changes over the next few quarters to see a turnaround in their positions.
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