Alas, 2022 is not the year for Samsung that we expected. It started with a bang with the Galaxy S22 Ultra and by the middle of the year, we saw updates to the Galaxy Z Fold and Z Flip. Somehow, both Apple and Google waved their flags to Samsung despite a mixed year for the smartphone market.
But, ahem, we’re still optimistic about Samsung and its future lineup for this year and will keep our eyes open for breakthrough moments that pop up on our newsfeeds and shape the smartphone market in the years to come. Now, without further ado, here’s what we expect from Samsung in 2023.
Galaxy S23 Ultra to grab the limelight
new Galaxy S23 series coming in 2023, No wonder, isn’t it? Apart from the usual different variants, we could also see an updated Galaxy S23 Ultra. But the big news will not be the design but the camera capability of the phone. Last year’s Galaxy S22 Ultra already had an excellent camera, but its immediate successor could be better camera-wise at taking low-light shots. The device will reportedly feature a “night vision” camera apart from the 200MP primary camera, which is expected to be an upgraded version of the ISOCELL HP1 sensor.
Samsung already makes the best Android flagship in the market, but the question is where does the company go from here? Smartphones have reached a plateau in terms of innovation and not just Samsung but every company including Apple is facing the same challenge. For the Galaxy S23 Ultra, Samsung needs to deliver a feature or two that consumers haven’t thought of. A more experimental Galaxy S23 Ultra could ignite interest in Samsung’s flagship phones that have become “too predictable” in recent years.
The Galaxy Z Flip 4 is a tiny pocketable square that opens to reveal a 6.7-inch screen inside. (Image credit: Shruti Dhapola / Indian Express)
Spice up the foldable smartphones
For the past two generations, Samsung’s Galaxy Z Fold and Z Flip haven’t changed much. Barring a few changes here and there, the devices not only look similar but also perform slightly better than the previous generation. Existence Galaxy Z Fold 4 and Z Flip 4 are Samsung’s best foldables yet But there is always room for improvement. The next foldable phones, the Z Fold 5 and Z Flip 5, when they arrive in the second half of the year, should focus on design improvements in addition to offering fewer creases, better durability, and higher-end cameras.
The Z Fold is still awkward to use as a daily driver when closed – it’s a heavy phone when using it on one hand. Samsung should take a page out of this OppositionFind N2 design that is less chunky and more practical than the Z Fold 4. The upcoming Galaxy Z Fold 5 should adopt a lighter design so that it feels more compact. We also wouldn’t mind seeing the S-Pen on the next version of the Galaxy Z Fold.
Speaking of the Galaxy Z Flip 5, Samsung needs to come up with new ideas to ensure that the flip-style phone doesn’t feel like a standard smartphone. Right now, the Z Flip offers a smartphone experience that doesn’t look that different from the phones we use every day.
The Galaxy F04 is Samsung’s comeback smartphone in the under 10,000 segment. (Image credit: Samsung)
Renewed focus on the sub-10K segment
When Samsung left the under 10k segment a few years ago, it gave a chance to many Chinese smartphone makers to grab market share in India. And that strategy has worked wonders for many brands. But Samsung is up for it once again Focus again on the budget smartphone segment with Galaxy F04, set to launch soon, It may not be the most profitable segment anymore, but there are millions of Indians who are yet to upgrade from feature phones to smartphones. As Chinese vendors continue to deviate from the sub-10K segment, this provides Samsung with a perfect opportunity to target first-time smartphone users. A phone like the Galaxy F04 could increase the company’s market share and appeal to consumers who are looking to cut costs amid the current economic uncertainties.
Galaxy S23 FE, if Samsung launches this year, could increase its market share in the mid-premium smartphone segment. (Image credit: Anuj Bhatia /Indian Express,
Bring back the ‘affordable’ flagship FE series
Samsung needs an affordable flagship FE series now more than ever. Sure, Samsung has the popular Galaxy A-series of smartphones, but that approach hasn’t worked to expand on its strategy of cutting entry-point prices for flagship phones to grow its user base. This is the reason why Samsung needs to launch Galaxy S23 FE variant to avoid increased competition from Apple and OnePlus in India.
with him Galaxy S20 FE, the company has demonstrated in the past that there are takers for an affordable flagship smartphone, The stripped-down version of the Galaxy S23 could be a mass-market premium smartphone that could turn Samsung’s fortunes in the premium segment in India. Samsung’s goal should be to provide consumers with an “aspirational” smartphone without the sticker price of a flagship device. The company should price the Galaxy S23 FE in such a way that it sends out a message that the device is for everyone, an approach different from what Samsung usually takes with its flagship Galaxy S and Z series.