Royal Challengers Bangalore Believes Nation Can Grow With Woman’s Equity And ‘Sports for All’ is a Step in That Direction

Taking forward the visionary ‘Sports for All’ concept, Royal Challengers Bangalore have made inclusivity and diversity key in the inaugural Women’s Premier League (WPL).

It was a natural progression for RCB and Diageo as a brand that has embraced diversity and inclusivity as its core values. Diageo withdraws all investment in overseas teams because we believe in the India story, and we want to be a part of this wonderful journey for equal opportunity in sports.

Play for all – female Cricket The strategy is a revolutionary model to ensure increased participation of women at all levels of cricket and contribute to equal opportunity for women and development in India. And RCB’s women’s team with an investment of 901 crores for Royal Challengers Bangalore is very important to that mission.

Beyond the field, RCB feels that the ‘Sport for All’ philosophy will also create a vibrant work culture and a holistic society.

“Sports for All” is a roadmap based on important pillars to ensure that cricket becomes a household name and one of the first career choices for young women in India.

1. Build Icon: Play Iconic personalities are there to inspire the next generation and we are committed to creating icons here at RCB to inspire the next generation of women in India.

2. Talent ID: RCB through its hinterland scouting system aims to identify talent from every corner of the country and develop talent from the ground up and let them showcase their undiscovered, raw talent and be a part of this movement and revolution of the game Committed to providing opportunities. in India.

3. OPPORTUNITY TO PLAY: RCB will organize several tournaments at multiple levels for talent to play and compete. The grassroots players will be given a platform to represent and play their style of cricket to make their presence felt in the world of cricket.

4. Leverage existing fan base to make them a driving force for growing women’s cricket in India.

Mr. Prathamesh Mishra, Chief Commercial Officer, Diageo India and Chairman, RCB said: “Gender inequality is not only a serious ethical and social issue, but also a significant economic challenge. A nation can grow when there is gender equality and economic growth can be enhanced by advancing women’s equity.

Diageo believes that it is our responsibility to contribute to the progress of the country. Investing in the women’s team has always been top of our agenda. We believe this is a core part of our culture of diversity and inclusion. We have invested 901 crores to get this team because this mission is really important for this country. We believe India can move forward if we transform sports and fitness from a hobby to a lifestyle and we are committed to this agenda.

We are confident that the WPL will not only go a long way in promoting women’s cricket in India but will also mark the journey of equal participation of women in the society at large. With superstars like Smriti Mandhana leading the team that RCB is extremely proud to have put together, it reflects our commitment and desire to promote women’s cricket and the development of opportunities for women in this country. We look forward to embarking on this historic journey, which we firmly believe will enhance the future of women’s sport while encouraging equal opportunities for all.”

While the “Sports for All” approach is primarily based on the ethos of building icons, providing more opportunities for women to compete at the highest level and unearth new talent, thereby inspiring the next generation of women cricketers.

RCB Women’s Team Captain Smriti Mandhana said: First of all, I must thank the RCB management for giving me this opportunity to be a part of and lead a legacy team like RCB. It is an exciting opportunity as well as challenging. The WPL is a landmark tournament in the history of women’s cricket, and I hope that we all through our performances and presence will inspire many more women to take up the sport. It is extremely encouraging for us to see a franchise like RCB take up this noble cause of equal participation of women and invest a huge amount to build a team and contribute to India’s development.

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