India’s gaming and e-sports content platform Rooter has signed an exclusive long-term deal with prominent streamer Lokesh Raj Singh, popularly known as Lokesh Gamer. Going forward, the YouTuber will live stream all of his gameplay – including his popular Free Fire matchups – exclusively on the Rooter platform.
The association reinforces Rooter’s strong presence in India’s game streaming space, which is currently estimated to have over 400 million gamers. This takes the platform one step closer to its vision of building the largest and most engaging gaming content library for Indian e-sports enthusiasts and game streamers.
Rooter currently hosts some of the top streamers, including most of India’s biggest eSports teams (GodLike, Orangutan Gaming and others) as well as 30 upcoming eSports teams. In recent months, it has also signed deals with popular streamers such as Jonathan, Shriman, Neo, Rox and others, increasing its repertoire of top gaming content. Its association with Lokesh, who has over 15 million subscribers on his gaming channel, is another stellar addition to the growing cast of gaming streamers on the platform.
Dipesh Agarwal, Co-Founder and COO, Rooter, said, “The market for live game streaming and game-based content creation as a medium of entertainment has grown exponentially over the past few years. As the largest and most preferred game streaming platform in India, we aim to be the destination for the most engaging and interactive content experiences. We are strengthening our technical capabilities and product features, which has attracted many popular streamers and tons of fans. Bringing on board top creators like Lokesh is another step towards our long-term goal of becoming the de facto live streaming and engagement platform for Indian gamers and gaming enthusiasts.”
Expressing his excitement about launching his channel on Rooter, Lokesh Gamer said, “Rooter has built a strong presence in the Indian live game streaming space over the past few years. With a host of interesting product features such as the ability to stream directly from the app, personalized user feeds and monetization models, they have provided great opportunities for content creators to grow and fans to enjoy engaging content on the platform. I’m excited to partner with Rooter and look forward to interacting with their strong gaming community and delivering entertaining live streams.”
User interest in game streaming on Rooter has grown tremendously, with around 1,20,000 hours of gaming content being streamed on the platform every day, generating over 7 million views daily.
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