Last Update: January 13, 2023, 08:25 AM IST
IPL 2023 will be streamed live for free by Reliance (IPL Image)
The development comes after Viacom18 tested a similar model to broadcast FIFA World Cup 2022 for free on Reliance’s JioCinema app.
free live streaming of fifa World Cup on the JioCinema app last year, Reliance is reportedly looking to disrupt the live sports streaming market as it plans to digitally broadcast the 2023 season of the Indian Premier League (IPL) for free.
The development comes after Viacom18 tested a similar model, which broadcasts FIFA World Cup 2022 for free on Reliance’s JioCinema app. The matches were streamed on the app as well as on TV channels like Sports18 and Sports18 HD, making it a hit.
Now, Reliance-owned Viacom18, which has bought the digital media rights of IPL seasons from 2023 to 2027 for a whopping Rs 23,758 crore, is set to execute the same plan – free streaming – for the IPL, reports The Hindu BusinessLine. Looking for a number of strategies to do this. ,
The report also states that Reliance may also offer the product for free for market share.
If this happens, it will be the first time that IPL will be available for free viewing. Viacom18 is eyeing to take on rival Disney-Star, which still holds the DTH rights of the league.
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(This story has not been edited by News18 staff and is published from a syndicated news agency feed)