JioCinema, the official digital streaming partner of IPL 2023, got off to a great start by signing up 23 sponsors for advertising on the platform. Number of advertisers and sponsors signed up by JioCinema IPL 2023 Much more than any program of digital streaming in India.
Sponsors on JioCinema for its digital streaming of IPL 2023 include (Co-Presenting Sponsor) Dream11, (Co-Operated) JioMart, PhonePe, Tiago EV, (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo Are. , Sting, Ezio, Haier, Rupay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamala Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar and Indeed.
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The number of advertisers signing up on JioCinema is also a new record as the revenue booked, both on digital, is significantly higher than last year. The list of brands joining the digital bandwagon is expected to grow further, with viewers enjoying unique language feeds including Bhojpuri, Punjabi, Marathi and Gujarati and digital-only features such as multi-cam, 4K, and hype mode . Viewers were glued to JioCinema’s fan-centric presentation as the average time spent per viewer per match reached 57 minutes during the weekend, up over 60% compared to the first weekend of last season and sustained in the first week Stayed.
“The consistency with which we are delivering these numbers is testimony to the paradigm shift in sports viewing in India. Our sponsors and advertisers are assured of delivery and return on investment on JioCinema because through digital, they have the security that they are paying only for actual impressions unlike legacy services,” Viacom18 said. Play CEO Anil Jayaraj.
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He added, “Advertising on JioCinema offers brands greater accuracy, cost-effectiveness and flexibility than TV advertising, which is why we are confident that we will have more and more advertisers shift their focus and budgets towards digital. “
JioCinema’s free streaming of IPL 2023 for all viewers in India resulted in a record number of views in the first week – over 375 crores. After this, the first weekend earned a whopping 147 crores. Views, another record for highest opening weekend ever for IPL on Digital. JioCinema achieved peak concurrency of 1.6 crore with the season-opening clash between MS Dhoni’s Chennai Super Kings and Hardik Pandya’s Gujarat Titans. Apart from this, JioCinema registered more than 2.5 crores. Downloads, the record for the most installed apps in a single day.
The record-breaking numbers are backed by customized device integration partnerships with over 500 OEMs and CTV platforms, including Jio STB, Apple TV, Amazon Firestick, OnePlus TV, Sony, Samsung, LG and Xiaomi. Additionally, CTV viewers will continue to watch the world’s most famous cricket league in 4K for the first time through JioCinema.
In its endeavor to keep fans engaged and further enhance their experience, JioCinema announces Jeeto Dhan Dhana Dhan, a new contest that gives everyone a chance to win a car in every match. Launched on 8th April, JioCinema recorded over 1.5 cr. The first two matches were played on Saturday between Rajasthan Royals vs Delhi Capitals and Mumbai Indians vs Chennai Super Kings.
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JioCinema achieved peak concurrency of 1.6 crore with the season-opening clash between MS Dhoni’s Chennai Super Kings and Hardik Pandya’s Gujarat Titans. Apart from this, JioCinema registered more than 2.5 crores. Downloads, the record for the most installed apps in a single day.
Defending champions Gujarat Titans, five-time champions Mumbai Indians, Royal Challengers Bangalore and Delhi Capitals announced exclusive partnerships with JioCinema in the lead up to the 2023 edition. Global cricket icon Sachin Tendulkar, India’s most famous cricket captain and four-time IPL winner MS Dhoni, World no. 1 T20 batsman Suryakumar Yadav and Indian women’s team vice-captain Smriti Mandhana joined hands with JioCinema to enhance their world-class, digital-first IPL presentation.
Viewers can continue watching their favorite sports by downloading JioCinema (iOS and Android). For latest updates, news, scores and videos, fans can follow Sports18 on Facebook, Instagram, Twitter and YouTube and JioCinema on Facebook, Instagram, Twitter and YouTube.
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