Los Angeles: “La Casa de Papel” – the South Korean equivalent of the hugely popular Netflix series “Money Heist: Korea – Joint Economic Area” – has topped the streamer’s global non-English top ten charts over the past week. Report ‘Diversity’.
According to ‘Variety’, the series dropped on OTT on June 24, meaning it had only three days to claim its spot in the charts covering the period from June 20-26. During that time it was run for 33.7 million hours. The series was also the number one show in South Korea, Indonesia, Vietnam, Malaysia and Thailand.
“Variety” further explains that it joins other Korean shows that have scored well globally for Netflix. In the first half of 2022, shows including ‘All of Us Are Dead’, ‘Teenage Justice’ and ‘Business Proposal’ have all reached #1 with global audiences, reports the company. Last year, Netflix and “Squid Game” helped Korean content reach a new level of global audience consciousness.
A major international hit in its own right, the original “Casa de Papel” featured a group of thieves from diverse backgrounds who break into a Spanish banknote printing facility under the offsite guidance of a mysterious colleague.
The Korean version was intended to inject a layer of Korean cool and visual style to the proceedings. It follows eight thieves as they stage a spectacular heist at a mint, this time located in the newly unified area between North and South Korea.