Market emerged from Corona epidemic: Holi returned after two years, sales of goods related to this festival increased one and a half times

After being faded due to corona infection for the last two years, now once again the business tone of Holi has returned. The sale of colors, abir-gulal, children’s pitch, food items and clothes has increased by about one and a half times as compared to last year. However, due to the increase in the cost, almost all the items of Holi have become expensive.

According to Arpan Shah, vice-president of Gujarat Garment Manufacturers Association, for two years many people had not bought clothes during festivals. People will celebrate the festival with pomp in the hope that the restrictions of Corona will not be lifted and the fourth wave will not come. The garment sector has been witnessing a lot of footfall since the last two-three months. Garment sales are expected to increase by 50-70% during festivals.

Due to the cost of plastic, the price of atomizer increased by 30-40%.
In the country, the work of making pichkari is mainly done in Delhi, which usually starts from November. This time production was stalled due to fear of third wave of Corona. Production started from January, but due to short time there was not enough supply. Not only this, due to the cost of plastic, the price of atomizer has increased by 30-40%. The good thing is that most of the pichkaris in the market this year are Made in India.

Maw sales also jumped
Apart from color and pichkari, the sale of mawa used in gujiya is also seeing a significant jump. Bharat Mathurawala, state president of MP Milk Vendor Federation says, “In the last two years, there was a decrease in the sale of sweets due to the lockdown during Holi, but this year the market is open. Maw consumption is expected to almost double.

However, inflation has knocked in segments like mawa and sweets as well. Ashish Aggarwal, director of Bhikharam Chandmal Bhujiawala, said in a conversation with Dainik Bhaskar that this year the cost has increased due to the increase in the price of edible oil and other raw materials. Due to this, the prices of sweets and namkeens have also increased by 10-15% on the occasion of Holi.

Expected good growth in sales
Chhattisgarh CAT State President Jitendra Doshi says that business was stalled for two years. With the removal of Corona restrictions, traders had started preparations for the business to be held on Holi. This time the sales are expected to increase well.

Paint and Pitching business of 25,000 crores
Mayur Gupta, a businessman of Sadar Bazar, Delhi, the largest market of Holi goods, said in a conversation with Dainik Bhaskar, ‘This year all the items related to Holi like Rang-Gulal are being sold strongly. Pichkari sales have almost doubled. Business has reached pre-covid level. Before Kovid, on the occasion of Holi, only colors and pichkaris worth about Rs 25,000 crore were sold in the country.