NEW: Koo has crossed 10 million installs since its launch in March 2020, the microblogging platform announced on Thursday (August 26). Founded by Apramaya Radhakrishna and Mayank Bidavatka, Koo currently lets users express their views in 8 languages – Hindi, Kannada, Marathi, Tamil, Telugu, Assamese, Bengali and English.
A spurt in downloads of the application came amid a tussle between Twitter and the Indian government over the new IT rules. Between February and August 2021, Ku saw 8.5 million users (8.5 million) download the app, the company said in a statement.
The microblogging platform has introduced several features to enable more Indians, especially from Tier 2 and other cities, to engage in online conversations. The app shows its users interest in their language, helping them to get involved in their communities.
The homegrown application, seen as India’s answer to Twitter, has in the past months connected prominent faces of Bollywood, politics, sports, literature and journalism to the social media platform.
Bollywood actors like Anupam Kher, Tiger Shroff and Kangana Ranaut, politicians like Nitin Gadkari, Kamal Nath, Ashok Gehlot and Yogi Adityanath have created their own accounts on Ku.
The stage also includes players like Mohammed Shami, Wriddhiman Saha, Aakash Chopra and Javagal Srinath. A total of 14 chief ministers of Indian states have also joined the microblogging platform in the last few months.
“Ever since we launched in March 2020, the response has been encouraging. Ku has achieved 1 crore downloads so far. Our growth in the future will be at an even faster pace than what we have experienced in the recent past. We are humbled and excited to pave the way for domestic digital companies to go global as India aspires to realize the dream of ‘Atmanirbhar Digital India’ and unite the country through technology and languages.” Read also: Gold price today, 26 August 2021: Gold continues to fall for the second day, still about Rs 9,100 cheaper than record high
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