The British High Commission in collaboration with The Union Jack Club charity is coming up with a permanent fashion show on 20 November. Four leading designers of textiles in India have come together to showcase the best of Indian fashion through this showcase. Designers Madhu Jain, Sanskar by Sonam Dubal, Sunita Shankar and Pala Designs will present their eco-conscious collection.
Designer Madhu Jain, who is an advocate for bamboo fabrics and has been honored with the Nari Shakti Puraskar for her work with textiles in the year 2018, shares more about her association and says, “It’s a great experience for everyone. What is important to human beings, regardless of profession. Chosen to strive to contribute towards a sustainable solution because only a small ripple effect can ultimately make a big, big difference. With the British High Commission on this Collaboration is a pleasure to do our bit by creating awareness on the importance of sustainability. We are a brand that has always taken a long and slow path to develop designs. Our work has empowered women in rural areas with new sustainable skills. is empowered. We only work with zero carbon footprint.”
A collection by Madhu Jaini
Jain will be completing her 35 years in fashion and has recently dressed in an ikat dress made of natural dyes by Patricia Scotland, the sixth Secretary General of the Commonwealth of Nations.
Patricia Scotland, Secretary General of the Commonwealth, Baroness Scotland Of Asthal, in a Madhu Jain composition. In the picture she is posing with the designer
Designer Sunita Shankar has been empowering rural artisans with her work and is the backbone of her collection. Sharing more about her collection she says, “The collection is contemporary clothing for women that epitomizes the essence of Indian traditional crafts and textiles. It combines individual pieces of clothing together to create a single look. There is conscious effort. So every single piece can be worn many times in different ways. In this collection, I have created interesting jumpsuits, shrugs and jackets that can be styled in multiple ways.
A dress by Sunita Shankar
Designer Sonam Dubal will present her fusion wear line. She believes that sustainable fashion can also be glamorous and it doesn’t have to be plain. “I’ve done a lot of patchwork and surface detailing. My style is very Indo-Asian. We’ve done eight pieces in total and will have a glamorous take on sustainability in my collection. I believe that’s eco-friendly. Fashion conscious is the need of the hour. There are a lot of creative things in sustainability our country has to show the world and this show is just a small effort to show that,” he says.
Model Archana Akeel Kumar in Sanskar by Sonam Dubli
Suja Ayers of Pala Designs, who will also be showcasing her creation at the show, believes there should be 100 per cent transparency between brands to be truly sustainable. “Brands and designers need to be extra cautious when taking the path of eco-conscious fashion. There should be 100 percent transparency so that consumers know what they are buying and how it is made,” she says.
A Shibori Kaftan by Pala Design
All proceeds from this fashion show will go to NGOs supporting the underprivileged of Delhi. Sharing more on this, Dr Daniel Bradley, Team Leader at the British High Commission on Climate, Energy and Low Carbon Growth, says, “The Sustainable Fashion Festival celebrates the idea that style-conscious design is a thoughtful consideration for people and the planet. approach. The proceeds from the event will support NGOs that reach out to some of Delhi’s most vulnerable communities.”
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