Last Update: January 01, 2023, 13:19 IST
Darlings, Kantara Hindi, RRR and Business Proposal were the most watched titles on Netflix in 2022.
Monica Shergill of Netflix India gives us some interesting insights on what’s in store for the streamer in 2022 that saw the release of Darlings, She 2, Mismatched 2 and Delhi Crime 2.
The popularity of K-drama has skyrocketed over the past few years, so it’s clear why all streaming platforms are pushing for more Korean drama content, and the year 2022 was no exception. “Korean content is being seen a lot in India,” says netflix The Vice President of India, Monica Shergill, as she looks at the “awesome 2022” that the streamer had, where it saw the release of K-dramas like the extraordinary Attorney Wu, Twenty-Five Twenty-One, among others. occupation Proposition and twenty nine.
Apart from Korean content, South films are slowly becoming the first choice of OTT viewers across the country. “In fact, I can safely tell you that for a lot of South films, a lot of titles are beginning to be seen in Hindi,” says Shergill. on netflix India As of December 9, 2022, is still trending in the global top 10 for non-English films and has been watched for over 4 million hours within two weeks of its release. Notably, it debuted at the top spot in its first week of release.
Shergill says that one thing the Netflix team takes very seriously as a service is making content accessible from anywhere. “That’s the only thing that’s important to Netflix because we believe we’re taking stories across cultures and countries and gaining recognition for creators. Just as Korean content is becoming popular around the world, so can Indian stories.” There is much more to be seen in India and visited around the world.”
From a heartland thriller presented by an ensemble cast in Khakee: The Bihar Chapter to the return of a fan-favourite – Delhi Crime 2, Fabulous Lives of Bollywood Wives 2, Mismatched 2, Jamtara 2, and Darlings and Monoka, O My Darling, Netflix India’s unconventional tales of domestic abuse and human greed set a new benchmark for creating original Hindi content with some of the most unforgettable viewing experiences in 2022 Huh.
Shergill says, “2022 has been a very defining year for us, in terms of the way we have shaped our slate in terms of season two bringing back all the fan favorites and why our films have done so well. performed.” The reappraisal, and having such a large slate coming in, we actually didn’t announce our slate at the beginning of the year and that was a very deliberate thing. We didn’t want to do that because there were so many announcements happening everywhere and we knew we were giving it late and we weren’t announcing for the next two years, we knew we were going to get a huge amount this year titles and each title will perform at its peak due to the creative excellence and quality and the must-watch story. that they were So I think it’s been a defining year for us in terms of the pace of growth, I would say we’ve really had a lot of growth and overall new audience approaches and even kind of touch From the licensed movies that we bring to the T service.”
Shergill further adds, “As of December 2020, we started with Sooryavanshi and Aranyak, which are winning awards everywhere. Then from RRR and Gangubai Kathiawadi to Laal Singh Chaddha and Bhool Bhulaiyaa 2, all these films and many more have done really well on Netflix and these are the cinemas that we have taken to the world.
So, what does 2023 have in store for Netflix? “There is very high visibility for English content and then there is Korean and Spanish both which work. South is doing really well. Even in 2022, we all have seen how it has taken hold all over India. We have a very good South license slate this year in Tamil, Telugu and a few in Malayalam as well. We have titles like Rana Naidu. This is the first time pairing of Rana Daggubati and Daggubati Venkatesh. They are headlining the series which is in Hindi but will be available in Telugu as well. Then we have Abhishek Chaubey’s crime drama ‘Soup’ which is also based in the south and again has a very interesting story. So we have a lot of titles where we are trying to do this pan India story with the cast where the stories are based. And we have a very good license slate,” concluded Shergill.
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