Sources have confirmed that Viacom18 has got the digital rights while Disneystar has got the all-important TV rights for the Indian Premier League. While the rights for Package A (TV rights) were secured for Rs 23,575 crore, which is effectively Rs 57.5 crore per game, Package B (digital rights) was secured by Reliance Industries-owned Viacom 18 at a cost of Rs 20,500 crore. was sealed. , which effectively means 50 crores per match. Thus overall BCCI is richer than Rs 44,075 crore after selling two packages.
IPL Media Rights: Two separate broadcasters till 2023-2027; BCCI pays 107 crores per match
Interestingly, the reserve price for both these categories was Rs 49 crore and Rs 33 crore respectively. This amount is more than double the Rs 16,347.5 crore paid by Star in 2017, Rs 54.5 crore per match which was paid for 60 matches per year.
As reported earlier, the second day saw no aggressive bidding with just one more bid for the TV rights, while the digital package did not see a single bid, which was already announced by Viacom on Sunday for 49 crores per match. was secured. However, Star challenged the Reliance-backed media conglomerate’s bid after which they came back with a fresh bid of Rs 50 crore, which was enough to seal the deal.
Auction for Package C (Non-Exclusive India Digital Rights) started on Monday evening and will resume at 11 am on Tuesday followed by the auction of Package D (Rest of the World). The final bid for Package C was 18.5 crores per match, while the original prize was 16 crores.
Sources have also confirmed that Viacom18 is looking to acquire Package C to ensure that there is no ad revenue leakage.
“We have already reached USD 5.5 billion after selling two packages. But the digital rights reaching Rs 50 crore per match price is massive. An increase of 51 per cent over the base price is unprecedented,” a BCCI official told PTI on condition of anonymity.
“Biding closed today at 6 pm and we are currently auctioning Package C, which has 98 games for five years in the non-exclusive digital category. There are 18 in the first two seasons, followed by 20 in the next two seasons and 24 in the final season. Then there will be Package D, which is the foreign authority for TV and Digital.
As per the rules of e-auction, the owners are given a secret code through which they bid. None of the BCCI office-bearers and employees are aware of the codes of the bidding companies.
Package D, which has a base price of Rs 3 crore for overseas TV and digital rights, will be a strong contender in Zee, which is being headlined at the auction by former BCCI CEO Rahul Johri.
“If Johri and Zee can win Package D and if Sony wins Package A, the Zee-Sony partnership will make a fresh start. But let’s wait till tomorrow,” said a source close to the auction process.
(with agencies)
Get all the latest updates cricket news, cricket pictures, cricket videos And cricket score Here