On expected lines, Day 1 IPL The media rights auction saw the price per match exceed Rs 100 crore, the total bids reached Rs 43,000 crore and the total price went up to Rs 10,000 crore against the base price.
Don’t be surprised if the cumulative valuations reach the monstrous 50,000 crore mark on the second day – and if it does – the IPL will be one of the biggest terms of global rights in any sport.
The four major players – Viacom18, Disney, Sony and Zee were involved in a battle that ultimately yielded no results. But yes, the seven-hour slugfest ensured that the TV (Package A) and Digital rights (Package B) combined reached an amount of over Rs 42,000 crore.
If this continues, don’t expect the results to be out on Tuesday morning or late Monday.
What will happen next?
Once this is over, the winner of Package B can challenge for Package C, which has 18 non-exclusive digital rights games for Rs 16 crore per game and later Package D (foreign TV and digital combined rights). 3 crore per game). to bid.
“So far after 5.30 pm, the bidding for TV has gone up from its base price of Rs 49 crores to Rs 57 crores per game and Digital Rights of India has seen an incredible increase from Rs 33 crores to Rs 48 crores per game, A senior BCCI official told PTI on conditions of anonymity.
“So from a combined valuation of Rs 54.5 crore per game from the last five-year cycle, it has already crossed Rs 100 crore (over Rs 105 crore). It is unbelievable. It will start again tomorrow.”
While it is not known which of the four bidders was the most aggressive, it is expected that the Viacom18-Uday Shankar consortium is locked in an intense bidding war with the current rights holder Disney (Star).
“We were expecting great digital bids and the battle for group A and B is still on, the magic figure of Rs 50,000 crore may well be touched. For packages C and D, one can guess That would be another Rs 5500 crore. Added if these first two packages stop at Rs 45,000 crore,” said another BCCI official who was present in Mumbai.
Among the bigwigs of the company, one of the biggest names in the TV industry, who knows how to bid IPL media rights like the back of his hand, said: “BCCI will make the bank laugh but if the media rights value exceeds Rs 50,000 crores, then for that kind of aggressive bidding it will have its own consequences.”
Will Zee work hard for package D?
Market watchers are saying that Zee may be working hard for Package D as it already has an overseas dedicated audience base with its Zee TV serials and now has its own ZEE5 app as well.
“With Rs 3 crore as base price, Zee can raise its game in that category,” said the source.
(quote from PTI)