curated by, Debdutt Bhattacharya
Last Update: March 16, 2023, 3:50 PM IST
Ahmedabad [Ahmedabad]India
Electric scooter maker Ather Gujarat is a major partner of Titans. (Twitter/@gujarat_titans)
The same partners have been retained on the team’s playing jersey, which is a rare occurrence in the IPL.
When you’re successful, you have a lot of fans. Reigning Indian Premier League (IPL) champions Gujarat Titans, who won the tournament in their debut year itself, signed 26 partners ahead of the new IPL season starting March 31.
11 partners remained with the Gujarat Titans brand, while 15 new partners were added. The same partners have been retained on the team’s playing jersey, which is a rare occurrence in the IPL.
Ather, the leading manufacturer of electric scooters, has entered into a multi-year agreement to be the principal partner of the team. BKT Tires and Capri Global are the associate partners, whose names will be on the torso of the Titans’ jerseys. On the shoulders of the jersey will be the names of other collaboration partners: telecommunications giant Jio, pipe manufacturer Astral and Simpolo Ceramics.
Insurance company ACKO is associated with the IPL champions, as is small finance bank Equitas, both of whose logos will feature on the players’ helmets.
The trousers of the Titans kit, on the other hand, will feature the logos of legacy watch brand Timex and solar panel maker Rayzon Solar.
The franchise has also signed six new official partners ahead of the 2023 IPL season, while Dream11 and boAt continue their association as official partners. Bisleri has joined the team as the beverage partner and Havmor as the ice cream partner. Croma has come on board as the Sustainability Partner, Nestlé Munch as the Chocolate Partner and Rerio as the NFT Partner. This season the insider account of Gujarat Titans campaign will be telecasted on Jio Cinema.
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The team also welcomes four merchandise partners. EM and Fancode will be associated with the franchise for one more season and HRX has been signed to give fans an athleisure collection. Sibert will be offering fans a choice of gaming chairs.
Radio One, Top FM and Radio City are the radio partners and HCG is the medical partner of Gujarat Titans.
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The Titans, led by flamboyant all-rounder Hardik Pandya, will begin their title defense against four-time winners Chennai Super Kings (CSK) on the opening day of IPL 2023.
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