When the pandemic hit and tourism dwindled, JNF-USA opened its online mitzvah marketplace (OMM), an online store that promotes and sells Israeli-made products, from baked goods to crafts, to Western Galilee. Helps businesses survive.
Western Galile Now CEO Michal Shiloah Galanoor notes that OMMs were a lifeline at a time when many small businesses were in need of one. “As much as the pandemic has hurt people, the online Mitzvah Marketplace has given our small businesses access to customers they might not have reached otherwise,” she said. “And because of that, many were able to stay in business.”
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The Western Galilee region suffered another blow in May 2021, when rioters looted the city of Akko, destroyed small businesses and damaged property, including JNF-USA’s Western Galilee Tourist Information Centre.
Immediately, the organization went to work, with students from its Frontier Israel program volunteering to clean up the area.
“Every day, those students were cleaning the debris, making the area habitable again,” said Galanoor. “It was inspiring to see these young men and women step up and make a difference.”
And now, JNF-USA continues its revitalization efforts with a virtual tour of the Western Galilee on July 20th – an exclusive online event exploring the art, culture and beauty of the region.
Led by Galanoor, participants will meet local artists, small business owners and experience the sights and sounds of this spectacular region. Attendees will also learn about the Western Galilee Tourist Information Centre, located in the heart of the old city of Akko, which has served as a gateway for information and discovery about hundreds of destinations throughout the Galilee and for Arabs and Jews. played an important role in promoting coexistence between
“The Galilee region has an incredible mix of culture and history, and its ecosystem of small businesses, artists and tourism is fascinating,” said Sharon Joy, national campaign director for the Jewish National Fund-USA. “As Galilee recovers from both the pandemic and the recent attacks, it is more important than ever to support the region.
“This event gives attendees the opportunity to enjoy all of Western Galilee from the comfort of their own home. JNF-USA understands the importance of revitalizing the Israeli North and making it a vibrant community where Israelis want to live, and it The tour lets people see our successes on this front, as well as enable them to continue supporting the land and people of Israel.
As far as Galnoor is concerned, she appreciates the exposure and hopes that more people will support the piece of heaven that she considers home.
“I love Western Galilee with all my heart,” she says. “I hope this virtual tour will help people see the region the way I see it: for its beauty, for its history and for all the wonderful people with whom I share my home. “
The Jewish National Fund-USA ensures a strong, secure and prosperous future for the land and people of Israel, and for the Jewish people everywhere.
This is a paid post. JTA’s editorial team had no role in its creation.