NEW DELHI: Fighting family dispute over ‘Hero’ brand name popular for Electric, Pawan Munjal-led Hero MotoCorp Free from legal entanglements, have named their green enterprise, Lifelong,
To avoid legal complications, the company used the tag-line ‘Powered by Hero’ with the Veida brand, keeping in mind the arbitration proceedings between the two. Pawan Munjali Family with his nephew Naveen Munjal hero Electric Joe claims to be the family authority on the Hero brand for Saag.
As the market moves towards electrics due to government push and multiple consumer incentives, old two-wheeler companies like Hero Moto, Bajaj and TVS started re-examining their business strategies in view of product plans and launch of green vehicles Is. ,
The change has been accelerated by the entry of new-age players like Hero Electric, Ola Electric, Ather and Bounce, all of whom have been green since inception and are aggressively launching new products and positioning themselves as the future of sustainable mobility. are installed in.
Hero Moto Chairman Pawan Munjal is making progress in green mobility, but the company – which leads the petrol two-wheeler market – has been slow to make changes. In fact, the company has been late in bringing the electrics and expects a formal launch by the third quarter of 2022 as against the previous plan for the first quarter. Interestingly, the Munjal family holds a significant stake in Ather.
Hero’s electrics will be manufactured at its factory in Chittoor, and the company also announced a $100 million Global Sustainability Fund. “The fund will aim to establish a global partnership led by BML Munjal University (BMU) and Hero Moto, which aims to nurture over 10,000 entrepreneurs on ESG solutions that have a positive impact on the planet,” it said.
Unveiling the new brand logo and Vida’s ‘Sunrise’ visual identity, Munjal said, “Vida means life, and the brand’s sole aim is to create a positive impact on the world. In just 17 weeks from today, we are back to our Vida.” platforms, products and services to make the world a better place.”
Munjal has earlier told TOI that the company is ready to drop its ‘old guard’ stance and play the start-up game – which includes opting for a ‘cash-burn’ subscriber-subsidy model if needed – as it The new line up invests thousands of crores of rupees while remaining open to raise fresh funds.
“We may be the so-called established players – the old defenders. Having said that, if and when it comes to playing the right kind of game, we will become a start-up… I believe the way forward Electric is (and) we can’t be left behind… we want to be a leader in electrification. Also, (and) we want to be a global leader… will do whatever it takes to be a hero.’
And as the company prepares to launch its first green vehicle, it will set up a large network of electric battery-swapping stations across the country in a joint venture with Taiwan’s unicorn Gogoro.
Can Hero Moto dealers sell Vida?
While Hero Moto announced Vida as the brand name for its electrics, it is still unclear whether the products can be sold through its dealerships until the legal battle with Hero Electric is finalised.
Hero Moto Chairman Pawan Munjal’s nephew Naveen Munjal has challenged his company’s rights to sell green vehicles under the Hero branding, and sources say he may also oppose the sale through the largest two-wheeler dealer’s dealership. Huh. At present, the matter is being heard by an Arbitration Bench.
To avoid legal complications, the company used the tag-line ‘Powered by Hero’ with the Veida brand, keeping in mind the arbitration proceedings between the two. Pawan Munjali Family with his nephew Naveen Munjal hero Electric Joe claims to be the family authority on the Hero brand for Saag.
As the market moves towards electrics due to government push and multiple consumer incentives, old two-wheeler companies like Hero Moto, Bajaj and TVS started re-examining their business strategies in view of product plans and launch of green vehicles Is. ,
The change has been accelerated by the entry of new-age players like Hero Electric, Ola Electric, Ather and Bounce, all of whom have been green since inception and are aggressively launching new products and positioning themselves as the future of sustainable mobility. are installed in.
Hero Moto Chairman Pawan Munjal is making progress in green mobility, but the company – which leads the petrol two-wheeler market – has been slow to make changes. In fact, the company has been late in bringing the electrics and expects a formal launch by the third quarter of 2022 as against the previous plan for the first quarter. Interestingly, the Munjal family holds a significant stake in Ather.
Hero’s electrics will be manufactured at its factory in Chittoor, and the company also announced a $100 million Global Sustainability Fund. “The fund will aim to establish a global partnership led by BML Munjal University (BMU) and Hero Moto, which aims to nurture over 10,000 entrepreneurs on ESG solutions that have a positive impact on the planet,” it said.
Unveiling the new brand logo and Vida’s ‘Sunrise’ visual identity, Munjal said, “Vida means life, and the brand’s sole aim is to create a positive impact on the world. In just 17 weeks from today, we are back to our Vida.” platforms, products and services to make the world a better place.”
Munjal has earlier told TOI that the company is ready to drop its ‘old guard’ stance and play the start-up game – which includes opting for a ‘cash-burn’ subscriber-subsidy model if needed – as it The new line up invests thousands of crores of rupees while remaining open to raise fresh funds.
“We may be the so-called established players – the old defenders. Having said that, if and when it comes to playing the right kind of game, we will become a start-up… I believe the way forward Electric is (and) we can’t be left behind… we want to be a leader in electrification. Also, (and) we want to be a global leader… will do whatever it takes to be a hero.’
And as the company prepares to launch its first green vehicle, it will set up a large network of electric battery-swapping stations across the country in a joint venture with Taiwan’s unicorn Gogoro.
Can Hero Moto dealers sell Vida?
While Hero Moto announced Vida as the brand name for its electrics, it is still unclear whether the products can be sold through its dealerships until the legal battle with Hero Electric is finalised.
Hero Moto Chairman Pawan Munjal’s nephew Naveen Munjal has challenged his company’s rights to sell green vehicles under the Hero branding, and sources say he may also oppose the sale through the largest two-wheeler dealer’s dealership. Huh. At present, the matter is being heard by an Arbitration Bench.