Another wave hit the country on Wednesday, as an ad for Italian luxury fashion brand Gucci featured an Asian-looking model, with the Chinese public stirred by model posters of the Three Squirrels and Mercedes-Benz. The “creepy” make-up, an exaggerated nose ring and a leather lash in his hand, said the report.
In an ad for Gucci’s new range of bamboo top handle bags, posted online, an Asian-looking female model is seen holding a bag with thin, light brows, small eyes and high cheekbones makeup that is usually Enhances the “Asian face” depicted. In the Western legend, the report states.
“It is not about what the model herself looked like, nor does it imply that we reject any bold or innovative fashion styles other than a traditional sense of beauty. It is about whether a model should be considered Painted specifically to cater to Western eyes, or is it deliberately creating an atmosphere in which Western conservatism is taking the wind back,” a Beijing resident told the Global Times.
Nose rings and leather whips are especially bothersome to some people.
One netizen said, “The pictures gave me chills. The spooky makeup and atmosphere is just morbid.”
The controversy over the “Asian face”, which has ignited public fury in recent days, began on Sunday with an advertisement for Three Squirrel, a well-known Chinese snack retailer. It posted a model with small, squinting eyes, which netizens accused of fulfilling Western stereotypes and disrespecting the Chinese people.
Soon after, some found German automobile giant Mercedes Benz posting models with similar styles of makeup, emphasizing squinted eyes, in one of its ads published on Saturday, the report said.
Both brands have removed the controversial ads, but the debate continues. The report noted that several netizens noted that opinion should not be exaggerated and the issue should not be turned into a “political test”, but the fashion world should no longer cater to Western aesthetics and Chinese Must align with people’s aesthetics. With inputs from IANS.
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