Generative AI is a type of technology that relies on past data instead of identifying content.
Alphabet Inc’s Google plans to introduce generative artificial intelligence into its advertising business to create “novel” ads in the coming months, the Financial Times reported on Thursday, citing an internal presentation.
Alphabet Inc’s Google plans to introduce generative artificial intelligence into its advertising business to create “novel” ads in the coming months, the Financial Times reported on Thursday, citing an internal presentation.
Generative AI is a type of technology that relies on past data instead of identifying content.
Last month, Google began the public release of its chatbot Bard, seeking users and feedback to gain ground on Microsoft Corp in the race to top the market for AI technology.
According to the presentation, advertisers can supply “creative” content such as imagery, video and text related to a particular ad campaign, and AI will mix this content to generate ads based on target audience with sales goals, reports stated in .
While there have been concerns about the widespread impact of AI on issues such as misinformation, phishing attempts and cybercrime, Google plans to put up railings to address them when it rolls out new generative AI features, FT told.
Google did not immediately respond to a Reuters request for comment.
read all Latest Tech News Here
(This story has not been edited by News18 staff and is published from a syndicated news agency feed)
