Apple iMessage may not be as popular as WhatsApp in India; However, its native messaging app remains a popular means of communication in the US, where iPhones dominate the phone market and have a sizable young user base. Apple extended its FaceTime for Android users last year amid the COVID pandemic, but its iMessage app is yet to reach Android users. Hiroshi Lockheimer, who oversees all of Google’s operating systems as senior vice president of platforms and ecosystems, has criticized Apple for not using the technology now available to make iMessage available to everyone. He argues that Apple is “using peer pressure and bullying as a way to sell products.”
Read also: Google Messages adds RCS for text, emoji and more, but what is it and how does it work
Lockheimer made the same comment in an article on the Washington Post titled ‘Why Apple’s iMessage is Winning: Teens Dread the Green Text Bubble’. The report essentially argues that Apple treats iMessage text differently from iPhone and Android phones, creating a divide in society. This peer pressure is more pronounced in adolescents. For starters, iMessage can receive messages from Android phones, but it gets delivered as a text message, and the chat bubble is green. Similarly, Android users can’t send Memojis here iMessage Because it remains exclusive for iPhone users. If two iPhone users are communicating via iMessage, the chat bubble is blue.
In the Washington Post article, Lockheimer argues, “There are no real technical or product reasons for this issue. Solutions already exist and we encourage Apple to join with the rest of the mobile industry in implementing them.” We believe that people should have the ability to connect with each other without artificial boundaries. It just shouldn’t be like that.”
The official Twitter handle of Android also criticized Apple and said, “iMessage should not benefit from bullying. Texting should bring us together, and the solution exists. Let’s fix this as an industry.”
Integrated iMessage solution as RCS, but what is it?
The technology that Lockheimer is talking about is RCS or rich communication service That Google rolled out on Google Messages globally in 2020. In another tweet, Lockheimer says, “Group chats don’t need to be broken up like this. A really obvious solution exists. Here’s an open invitation to those who can do it right: We’re here to help.” are for,” clearly indicating RCS. To quickly understand, RCS is a messaging standard that aims to upgrade the standard SMS technology. It essentially replaces the native messaging app. A service like WhatsApp or iMessage that uses Wi-Fi and allows you to send multi-media files, create group chats, and more. If iMessage adopts RCS, Android users will be able to share these benefits.
iMessage shouldn’t benefit from bullying. Texting should bring us together, and the solution exists. Let’s fix this as an industry. I https://t.co/18k8RNGQw4— android (@android) 8 January 2022
Apple argues that opening up iMessage to other platforms would make iOS and iPhones more vulnerable to hackers. However, experts argue that iPhone users around the world already use other services such as WhatsApp and Facebook Messenger, and this argument is currently invalid.
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