Turkish outfit Fenerbahçe along with Premier League champions Manchester City are among European clubs sporting the new third jersey/kit designed by Puma. These new kits will be worn in cup competitions in the current 2021-22 season. While Puma’s new offerings tickled fans around the world, it also left divided opinion among supporters. The new third kit designed by the sportswear company is different to say the least, and it was evident in the Europa League clash between Fenerbahçe and HJK Helsinki on Thursday night.
The Turkish club made a move towards the group stages with a 1–0 victory when they hosted Finnish side HJK Helsinki at the Sukru Sarakoglu Stadium in Istanbul. After a goalless first half, Fenerbahçe’s Mohamed Gumuskaya replaced former Arsenal star Mesut Ozil in the 62nd minute. The 20-year-old midfielder scored the deciding and only goal of the game in the 68th minute to give his team a 1-0 win at home.
Making an immediate impact, Gumuskaya wanted to display her love for the club in front of fans by kissing the club’s crest on her jersey. But there was a problem, as the new design replaced the club badge on the back of the jersey, below the collar. The incident soon went viral and the video clip was shared widely in the social media circuit. It turned out to be another shame for Puma, who had previously described the new kit as “progressive and fresh”.
“Where’s the coat of arms?” A fan captioned the post along with the video clip.
Check it out here:
Puma Club released their new kit yesterday without the badge and the players of Fenerbash just tried to kiss the badge after scoring and see what happened pic.twitter.com/uRUdMAI9XO— Football Bible (@FootballBible) August 19, 2021
The video clip has garnered over 4.3 million views on the microblogging site since it was shared less than 12 hours ago. Netizens also flocked to the comments section to post their hilarious reactions. One fan said, “This is what Fennerbah got with their ‘badgeless’ kit.”
Tagging Puma, another user jokingly wrote, ‘Look what you did, how do you sleep at night?’
“Exhibit One: Kisses of the Ridiculous Modern Football Display Exposed Badges,” commented a third.
Exhibit one: The kiss of the badge exposed- from the other side of the funny modern football display mirror (@jt1anglais) August 19, 2021
Meanwhile, Puma’s designs may be awesome but at least they’re providing such comical moments.
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