A hybrid mix of connectivity-enabled technology, integrated into real physical environments to enhance shopping and shopping experiences, is expected to be a common element of everyday life in 2030 by the vast majority of current early adopters. This prediction is one of the findings of Ericsson’s latest ‘Ten Hot Consumer Trends’ report.
The report marks the eleventh edition of the Ericsson ConsumerLab 10 Hot Consumer Trends report. It targets the views of early adopter consumers on a 2030 timeline – this time covering hybrid shopping experiences in a fictional ‘EverySpace Plaza’ mall. Consumers were asked to rate 15 hybrid shopping mall features that extend the physical consumer experience using digital technology. Nearly four out of five respondents believe that all 15 test concepts will be available in some form by 2030.
Dr. Michael Bjorn, Head of Research Agenda for Ericsson Consumer & IndustryLab and driver of the 10 Hot Consumer Trends Report since its inception in 2011, says: “On one hand it can be hard to imagine the sheer number of consumers with expensive tech gear like AR glasses, waterproof VR glasses, haptic body suits, tactile gloves and more on a massive scale by 2030. Still, if such devices can be shared at a low cost then surely a larger number of consumers will have it in everyday shopping malls. To enhance the experiences.”
He adds: “In fact, 35 percent of consumers surveyed think shopping malls are more likely to feature next-generation technology than homes, compared to only 14 percent who disagree. There have been hi-tech focal points since time immemorial, with multiple cinemas, game arcades, concert halls, bowling alleys and more. They will likely continue to play that role.”
bjorn The report also highlights consumer belief that hybrid malls can make a positive and sustainable contribution to local life. Here are the trends:
All-Now Arena
You can be both an actor and a spectator, but will the immersion experience thrill or awe you? About eight out of 10 consumers envision event halls where telepresence technology allows artists to perform digitally as if they were there in person.
Immersive Beauty Salon
Skipping the knife and needle is an appealing aesthetic option for many people. Beauty salons that use volumetric modeling technology to create digital looks expect seven out of 10 consumers in malls.
meta Tailor
Fast fashion tailored just for you – and your avatar. more than seven out of 10 AR/VR Users expect a tailor at the mall using fabrics that can be swatched to become waterproof or provide ventilation when needed.
anyone’s pool
Many fantasize about exploring impossible worlds. Two-thirds of consumers believe there will be swimming pools where you can use an oxygenated VR headset to experience outer space in zero gravity.
Hybrid Gym
For many people, physical strength and mental health are inextricably linked. Seven out of ten consumers expect mental fitness centers to have multi-sensory, personality-tailored AR/VR visuals to help improve mental health.
Print-A-Wish Multifactory
On-demand repair and production are the future. More than half of consumers want to shop permanently at a factory outlet that recycles their old products.
Restaurant at the Node of the Universe
Distraction-free, virtual company is better for many people. Half of consumers want to go to restaurants to eat with friends at other restaurants, anywhere in the world.
never ending store
Try before you buy – literally, at least. Three-quarters of consumers expect to be able to project their home inside a store while trying out new products.
Medical Multiplex Center
We are used to everything happening immediately. Why wait when it comes to health? Seventy percent of consumers visit in-mall medical centers with drop-in AI health scanning that gives almost instant health status updates.
The Nature+ Park
For people trapped in cities, nature may be missing. Forty-two percent of consumers want to move to an in-mall park where they can feel closer to nature through digital and programmable content that delivers a hybrid experience.
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