The Bruce Lee estate has partnered with NFT-powered video platform Shibuya to create a Web3 presence for the late martial artist and actor. In a classic video interview clip shared on social media, Lee switches from live footage to anime-style singing. An open version Ethereum NFT called “House of Lee: Genesis” has been made available by Shibuya.
Lee’s hand-drawn artwork is created by Emily “ppplleasr” Yang and was designed in collaboration with Shannon Lee, Bruce Lee’s daughter and founder and chairman of the Bruce Lee Estate. The NFTs are being sold for 0.008 ETH each, or about $15, and are billed as “tickets to the House of Lee.” Mint is expiring on Friday, and has not disclosed the NFT’s utility or any further plans for the future.
This release marks the first phase of the ongoing Web3 collaboration between Shibuya and the Bruce Lee Estate. While Shibuya has previously focused on creating original video series that allow NFT holders a say in the production process, it’s unclear whether they plan to follow a similar model with Bruce Lee material.
Open edition NFTs have grown in popularity in recent months due to their generally affordable prices and the use of gamification techniques to encourage collectors to buy and burn multiple editions for prizes. The Bruce Lee NFT’s teaser clip has already revealed that Shibuya is working on a Bruce Lee animation, and the clip will be displayed on a Times Square video billboard in New York City during the NFT.NYC convention. Further details on the ongoing collaboration between Shibuya and the Bruce Lee Estate have yet to be announced.
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