Officials said the party has planned to hold rallies in all the seats from June 10 to June 20. (File)
This will be part of BJP’s public relations programme, which will start in UP from Tuesday. The collective program will focus on all 80 Lok Sabha seats, especially the seat that the BJP lost in the last Lok Sabha election.
Go to Chai Pe Charcha. The Bharatiya Janata Party (BJP) is now gearing up for ‘Tiffin Pe Charcha’ or ‘Khane Pe Charcha’ not only to mark the completion of nine years of the Narendra Modi government at the Centre, but also to garner support in Uttar Pradesh for the upcoming elections. She is also preparing for 2024 Lok Sabha Elections.
Party functionaries said ‘tiffin pe charcha’, which basically means ‘discussion on food’, will be part of the BJP’s mass contact programme, which will begin in UP from Tuesday (May 30). The collective program will focus on all the 80 Lok Sabha seats, especially the seat that the BJP lost in the last Lok Sabha election.
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Union ministers, state ministers, members of the Legislative Assembly (MLAs) and all party office-bearers will participate in what the party calls a “first-of-its-kind” 30-day programme.
social media battle
On 29 May, the party organized a grand training session for over 600 volunteers and social media influencers.
“At the workshop, volunteers were trained to highlight the nine years of the Modi government at the Centre, as well as the development work done in Uttar Pradesh during the Yogi government’s tenure. Social media influencers will target all 80 Lok Sabha seats,” said BJP state general secretary Dharampal Singh, who recently explained the roadmap at a meeting at SR College in Bakshi Ka Talab area of Lucknow.
on the ground
Apart from waging a battle on social media to build the party’s image ahead of the Lok Sabha polls, officials said the party has planned to hold rallies in all the seats between June 10 and June 20. Union Home Minister Amit Shah, BJP President JP Nadda, Union Minister of State for Women and Child Development Smriti Irani and Defense Minister Rajnath Singh, among others, are expected to attend.
The MLAs have been assigned the task of gathering a crowd of at least 10,000 from their respective constituencies. Under the public relations programme, officials said, special focus would be on the 18 Lok Sabha seats that the BJP lost in 2019.
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“For these seats, we have planned a special public interaction program where party leaders and workers will discuss food, called ‘tiffin pe charcha’ or ‘khane pe charcha’. Party leaders including MLAs and others will meet influential families of the area and discuss food with their families. Around 200 families of actors, scientists, freedom fighters, doctors, sportspersons and others have been identified, officials said.
The campaign is being seen as one of the major measures by the BJP to boost public relations for the Lok Sabha elections due next year.