New Delhi: Twenty-five years after entering India by selling products and services through partners, iconic consumer technology brand Apple on Tuesday launched the country’s first retail store in Mumbai. Chief executive Tim Cook opened the doors of the store, located in a mall in the Bandra Kurla Complex (BKC) business district, at sharp 11 am to welcome the first set of customers.
Dressed in a black T-shirt and gray pants and accompanied by the company’s senior vice president of retail, Deirdre O’Brien, Cook opened the store’s doors to walk into a crowded foyer to pose for the media and then welcome customers. started doing gather. ,Also Read: Apple launches first retail store in Mumbai: Check out five lesser known facts,
Cheered on by the store’s roughly 100 employees, along with company executives from other parts of the world, Cook greeted about a dozen customers for seven minutes before being escorted back into the store. ,Also read: Apple BKC in pictures: A to Z of the company’s Mumbai store,
Excitement levels were already high in the past fortnight since the company announced the store’s opening, and many fans had been queuing up at malls since morning to be the first to shop at the store.
Cook posed for selfies with customers and greeted each other before welcoming them to the store located inside Jio World Drive Mall. After the launch of the Mumbai store, another retail outlet will be opened in Saket, New Delhi on Thursday.