Amazon Small Business Days: Over 84,000 SME sellers receive orders, 68% from non-metro

Amazon said in April this year that it has cumulatively digitized 2.5 million MSMEs in India since its launch in India in 2013.

Ease of Doing Business for MSMEs: heroine India, which has around 8 lakh sellers in the market, said on Sunday that orders were received by over 84,000 small and medium sellers during the three-day (2-4) Amazon Small Business Day sale event. Sales Hosting. had done FlipkartArch-rival to enable sellers to bounce back from Covid related disruptions. Amazon said 68 percent of these sellers were from non-metro cities, while 7,500 sellers achieved their highest single-day sales during the event – more than 2.8X from the previous short business days held in December 2020. Sellers earning more than Rs 1 crore in sales increased 6X from the December 2020 event. Best-selling products included food processors, organic honey, laptop tables, weighing scales, Bluetooth earphones, and more.

“We hosted Amazon Small Business Days and expanded the event from one day to three days to generate more business for our sellers and help them bounce back. We are delighted with the customer response to the event as 84,000+ sellers including 1700 small local offline shops received at least one order during the event,” Pranav Bhasin, Director, MSME & Selling Partner Experience, Amazon India said in a statement .

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Under the Amazon program at Local Stores, 1,700 small local offline shops were located in 125 cities. Under the Amazon Launchpad program, over 750 Launchpad sellers received orders from customers, while under the Amazon Artisan Initiative, over 3,400 new products were added by artisan sellers, and over 100 artisan sellers saw a 2X increase and 40 More sellers saw an increase. 5X. Through its Women Seller Program – Amazon Saheli, 21 new Saheli sellers had launched 8,000 new products.

Amazon said in April this year that it has cumulatively digitized 2.5 million MSMEs in India since its foray into India in 2013, while its cumulative e-commerce exports by over 70,000 MSMEs through Amazon Global Selling was over $3 billion, which helped churn closer to 1. Millions of direct and indirect jobs in India, Amazon said in April this year. The company had in January last year announced an investment of $1 billion to digitize 10 million Indian MSMEs over the next five years.