New Delhi: E-commerce major Amazon on Sunday announced the launch of its Intellectual Property Accelerator (IP Accelerator) program in India, which gives sellers, who also own brands, access to the services of IP experts and law firms. Huh.
According to a statement, these sellers, including small and medium-sized sellers, can choose to associate with these IP law firms to help protect trademarks, protect their brands and combat infringement on Amazon.In and Amazon websites. Huh.
Mary Beth Westmoreland, vice president of technology, brand protection at Amazon, said the IP Accelerator program is already available in the US, Europe and Canada.
“…we are excited to offer the benefits of this program to our Indian businesses… Our Intellectual Property Accelerator program enables businesses to protect their intellectual property, which in turn is an authentic purchase for all The experience sure helps,” Westmoreland told .
IP Accelerator was launched in the US in 2019, and has since expanded to Europe, Japan, Canada, Mexico and now India.
The program was pilot-launched in India last year and has received positive response from businesses, the statement said.
To date, six IP law firms ‘Hasan & Singh, Lexorbis, Sujata Choudhary IP Attorneys, Amitabh Sen & Co, Remfree & Sagar, and HK Acharya & Co’ have signed up to be service providers as part of the IP Accelerator Program. has done. Seller on Amazon.in.
Establishing IP rights is essential for businesses of all sizes to differentiate their products, earn customer trust, and grow their business.
“However, the process can be complicated and time-consuming, leading to closure of a lot of businesses,” said Pranav Bhasin, Director (MSME & Selling Partner Experience), Amazon India.
He added that the launch of the IP Accelerator program in India will help millions of vendors, especially small and medium-sized vendors, to establish IP security.
“Today, there are over 8.5 lakh sellers registered on Amazon in India, and we are committed to bringing new tools, technology and innovation to help them grow,” Bhasin said.
The process of obtaining trademark registration with Intellectual Property India, Trademark Registry (IN TMR) can take up to 18-24 months, the statement said.
For brand owners, especially those from small and medium businesses, this process can be time-consuming and complicated to complete on their own.
It added that the IP Accelerator Program helps those businesses navigate this process by connecting them with trusted IP law firms that are subject matter experts in this field and have experience in drafting trademarks and other IP registration applications.
Businesses can engage with these firms to remove common barriers that might otherwise delay the issuance of registrations.
“Businesses also have the option to take advantage of Amazon.In’s brand protection services to effectively protect and manage their brand and IP in the marketplace before their trademark is officially registered.
The IP Accelerator can be accessed by sellers on Amazon.In Service Provider Network (SPN), and there is no additional cost to them to access IP Accelerator Firm listings on the SPN. Sellers can choose to engage directly and independently with law firms for services of their choice on mutually agreed terms, the statement said. Read also: Aamir Khan-Kiran Rao’s first video appearance together after divorce announcement – WATCH
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