New Delhi: The International Cricket Council (ICC) on Thursday, July 20, released the promotional video of the One Day International (ODI) Men’s World Cup 2023, which is scheduled in the October-November window. Bollywood superstar Shah Rukh Khan (SRK) features in a promotional video titled “It Takes One Day”, which is set to be held later this year.
world campaign
The Board of Control for Cricket in India (BCCI) also shared the video on their official social media handles. “The video campaign aims to connect with the emotions around the world with ‘Navarsa’ which symbolizes the nine emotions that fans experience during a match,” the ICC said.
“The first match of the World Cup tournament will begin on October 5 and conclude on November 19 this year,” said the official announcement.
Shahrukh Khan seen in the video
Apart from Shah Rukh Khan, popular cricketers like South Africa’s JP Duminy, India’s young talent Shubman Gill, Dinesh Karthik and former England World Cup winning captain Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes and Jemimah Rodrigues feature in the ad campaign.
Get ready to witness history in India. https://t.co/WirupJNTEX
— BCCI (@BCCI) 20 July 2023
Video targets fans’ emotions
The video showcases all the memorable moments from World Cup history. The aim of the video is to show the raw emotion of both the fans and the players that they experience in the one-day format. The nine ‘navarasas’ are suffering, bravery, pride, joy, passion, power, pride, honor and wonder – and learn how it takes a day to experience this rollercoaster.
What did the ICC CEO say?
ICC CEO Geoff Allardice said he is excited about the ICC World Cup in Ahmedabad and is thrilled to launch the promotional video featuring Shah Rukh Khan.
“The campaign is a true celebration of One Day International cricket and creates a sense of anticipation of what we can expect when the ICC Men’s Cricket World Cup 2023 returns to India. The emotion, or Navrasa, is felt by fans and players alike during One Day and this campaign brings that shared experience alive,” said Allardyce.
“Cricket and cinema are at the heart of the Indian psyche, and we have incorporated both to create an appeal far and wide. The participation of Bollywood superstar Shah Rukh Khan along with an extraordinary array of cricketers will help us deepen our ties in this country along with attracting worldwide attention,” he said.
“The ODI format holds unique significance because of its ability to deliver thrilling moments, intense battles and unpredictable results that will truly enthrall fans globally. As we embark on this journey, we are proud to launch the Men’s Cricket World Cup campaign and look forward to creating genuine excitement around the event around the world,” said BCCI President Jay Shah.
“We are fully committed to creating a world-class event that will witness the birth of a new generation of heroes, provide fans with an unforgettable experience and we believe the campaign does just that. The ICC Men’s Cricket World Cup 2023 in India will be a celebration of cricketing excellence, cultural diversity and the unifying spirit of the game,” he said.