Panorama Studios, makers of acclaimed films like ‘Raid’, ‘Omkara’, ‘Khuda Hafiz’ and ‘Drishyam’, have diversified into music. Actor-filmmaker Ajay Devgn launched Panorama Music on Tuesday. Led by Rajesh Menon, a well-established music industry executive, the label will create original singles, film music, independent music and regional content.
Established with the intention of providing a platform to budding musicians and artists, the label will focus on regional content and its offerings in Hindi will include devotional and Sufi music and ghazals. The actor also shared an update about the same via an Instagram video and wrote, “Music has a new home! Introducing Panorama Studios’ brand new music label, Panorama Music. Subscribe to the channel on Panorama Music now “
Launching the label, Devgn said, “Music has always been a place that has piqued my interest. With the digital medium touching our lives in so many ways, the possibilities of music are endless.” He said that while aspects of India’s rich musical culture were yet to be discovered, he hoped the nascent music label would fill up.”
Devgn’s manager and filmmaker Kumar Mangat Pathak and producer-director Abhishek Pathak are the frontmen of the music label.
Explaining the objectives of the music label, Abhishek said: “We want to make music that matters and establish a unique sound space for India.” And Menon added: “We look forward to making quality music and touching people’s hearts.” Like panorama movies used to do.