Last Update: January 11, 2023, 09:25 AM IST
61% of respondents say they would be willing to attend the event if some brand schedules a live demo of their products on the e-commerce platform, while 4% say they might buy on the spot . (Representational Image: Shutterstock)
It can be concluded that 6 out of 10 online shoppers are willing to participate in live commerce for the product they are looking for. About 35% said they are willing to discuss pricing/discounts with a seller rep if live commerce is offered
With live commerce – selling products on social media – becoming popular in countries such as China, a survey by LocalCircles reveals that Indian online shoppers believe livestreamed purchases will be useful as they visit stores. and prefer to negotiate when purchasing items in the markets.
Seven out of 10 Indian online shoppers believe that live commerce will help them reach someone for product demos, returns, warranties and pricing. About 35% said they are willing to discuss pricing/discounts with a seller representative if live commerce is offered.
The survey response also indicated that online platforms may consider introducing live commerce for high value products priced above Rs 10,000.
Live commerce has the potential to drive the next wave of growth for Indian e-commerce customers.
Of the 21,000 respondents, 69% of e-commerce users surveyed indicated that live seller/platform representative interactions would be useful during purchases.
Furthermore, 54% of respondents would like to “answer any questions regarding terms of sale and after-sales services” while 50% want it to “answer any questions related to the product”.
When asked how likely e-commerce customers are to participate in product demos through scheduled live commerce interactions, 61% said they are interested in participating in such events, while 35% of respondents Said that they would not participate in such sessions and would instead “shopping at their convenience”.
However, if some brand schedules a live demo of their products on the e-commerce platform, 61% of respondents say they would be willing to attend the event, while 4% say they would buy on the spot. Can
Thus, it can be concluded that 6 out of 10 online shoppers are willing to participate in live commerce for the product they are looking for, and if marketed by big or small influencers and celebrities , then this segment is bound to grow.
This survey revealed India One should not only adopt the live commerce standards offered by ISO or China but also create one’s own.
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