Did you know that over 2.14 billion consumers are already actively shopping for goods and services on the Internet?
Setting up an online business in 2022 is easier than ever. But for it to flourish, you will need a solid web host to keep it fast and fully running at all times. As a result, many corporations are turning to Virtual Private Servers (VPS).
So, what exactly is a VPS? How can it bring value to your business?
In this guide, you’ll learn everything there is to know about virtual private servers and how they can help you maintain a strong digital presence.
IT services and businesses go online
Taking your business online was once considered a great addition to your overall brand strategy. It has become a necessity now, especially if you want to deal with fierce competition. Be it a full blown e-commerce store or just a digital catalog of your company and services – having a website today is a no brainer.
Let’s look at some of the main reasons why it is important for businesses to be online.
improve your company image
You’ve probably heard people say, “It’s a reputable company and has its own website.”
When customers want to check the credibility of a company, the first thing they look for is it online. If it doesn’t have a web profile – it will undoubtedly raise some red flags and could easily result in the loss of potential customers.
start up cost
Building a brick-and-mortar business from the ground up often costs a fortune. You have to build it, hire a large number of personnel, market it and wait for it to launch.
On the other hand, all online business requires a reliable web hosting company, a well designed website and a solid marketing strategy – a much more economical venture in terms of finance.
Why be local when you can be global?
Using the Internet, companies can now market their products and services on a global scale. Having a physical store is great but it limits your target customers to your region, city or country. In comparison, being online allows customers from all over the world to access your virtual store and contact you for business.
Another important advantage of operating your business on the Internet is the ability to run it from any place and at any time. You don’t have to be physically available in an office – all you need is your laptop, an internet connection, and the world is your office.
availability
A digital business can help you stay in touch with your customers round the clock, if you so desire. You don’t need to worry about different time zones and can make new sales even when you are sleeping.
In contrast, physical businesses can only operate for a limited number of hours. While some companies are open 24/7, the process is much more expensive and complicated to manage successfully.
What is VPS?
There are different types of web hosting – shared, virtual private server (VPS), and dedicated hosting are the main ones.
Shared plans include multiple websites hosted on the same server, all using the same pool of system resources (RAM, CPU, storage, etc.). When your website is hosted on your physical machine, it is called dedicated hosting.
VPS is the ideal middle ground. This service type uses virtualization technology to split a server into multiple virtual machines. The difference between shared hosting and VPS is that with the latter, you do not share the server resources with other members. Instead, each virtual instance is installed with its own package of features.
VPS benefits and why it is needed
With so many services and plans in the market these days, choosing a web hosting provider for your business can be challenging.
Despite the availability of cheaper options, such as shared hosting, and various enterprise solutions, many businesses prefer a VPS.
Let’s find out the reason behind that trend.
cost efficiency
Affordability is one of the strongest factors that make VPS technology desirable for growing businesses. While it is true that virtual private servers cost a bit more than shared plans, they manage to provide the benefits of dedicated servers at a remarkably affordable rate.
With dedicated solutions, you have to rent an entire server even if you don’t use all of its resources, which isn’t cost-effective for medium-sized businesses. In comparison, there are more VPS Options for Every Budget Nowadays.
dedicated resources
The biggest disadvantage of shared hosting is splitting the server resources with other users.
In the world of online business, it is important to have a fast and consistently available website. If one or more clients consume excessive resources, your site on the same server can easily experience slow speeds and frequent downtime.
With virtual machines it’s a different story. While you have neighbors on the physical server, each user enjoys a private environment with full control over allocated resources.
As a result, virtual private instances provide better performance, faster website speeds, and stable uptime.
FLEXIBILITY
VPS is a highly flexible hosting solution. It works very well with a variety of business projects, such as ecommerce stores, WordPress sites, streaming services and gaming ventures.
Also, you get more freedom to choose where to install your preferred operating system and software applications as opposed to shared packages.
Virtual private servers also come in unmanaged and managed forms. Self-managed services are cheaper and better suited if you have some technical skills to operate and maintain your machine.
Choosing the managed option saves time and is ideal if you are not tech-savvy. You’ll have an expert from your provider to help take care of all server responsibilities, allowing you to focus on your business and how to best promote it.
Scalability
If your business is expanding rapidly and you cannot anticipate the amount of traffic to your website, then VPS is the ideal solution for you.
Choosing a virtual private server means having access to large amounts of storage, RAM, and bandwidth to handle multiple websites or traffic surges with ease. Unlike shared hosting, you don’t have to worry about pushing the limits of your package as well as frequently upgrading to a higher level. You can also increase your resources up and down whenever you want to make sure you won’t overpay for something you’re not using.
Security
Virtual machines are known to have a high level of security, which is one of the advantages they share with dedicated servers. Furthermore, you have the freedom to install custom security software and firewalls to make your security even tighter.
Note that a large part of your website security is determined by how well you protect your pages. Even though your host has implemented the most stringent security measures – you also need to make sure that you follow all security guidelines.
Conclusion
For the past decade, the business landscape has been in a constant state of change. You can promote your company and improve the overall shopping experience of your consumers beyond your physical location by having a website or selling on an e-commerce platform.
If you already run an online business and your website is getting more traffic, you will need an effective solution to stay competitive. It’s time to make the best use of your site’s resources by moving to a VPS server.
Even though a VPS is slightly more expensive than shared plans, this type of hosting gives you a favorable cost-to-benefit ratio without burning a hole in your wallet with a dedicated server package.
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