audience of Christmas Liberty slammed the program as ‘a PR disaster’ as they criticized the ‘snobby team’ and ‘excessive’ products.
show aired on channel 4 The team chased the luxury department store last night London Because he spent months preparing for the festive season and decorating the shop.
Ahead of the Christmas launch, the visual merchandising team worked six night shifts to complete the spectacular festive window display with 13,000 paper envelopes.
However, that wasn’t enough to impress Chief Marketing Officer Madeleine Massey, who made several changes to the window ahead of launch and called parts of it “vague.”
Many onlookers were stunned by the way her staff spoke, with one saying: ‘It sounds like a nightmare for Madeleine to work – clearly they are all afraid of her! Why didn’t he work with the team on Windows?
Viewers of Channel 4’s Christmas at Liberty slammed the program as ‘a PR disaster’ as they criticized the ‘snobby team’ and ‘excessive’ products (pictured, Chief Marketing Officer Madeleine Massey was studying window displays) ) and were providing their feedback)
‘Lead-bye example doesn’t make sense. A pat on the back, wonderful performance and congrats to the decoration team.
Meanwhile another commented: ‘Tone deaf documentary what a PR disaster. Fails to capture the beauty of Liberty London and the downright friendly professionalism of the staff.
‘It’s a great brand, but the documentary makes it only look shallow and greedy.’
CEO Adil Mehboob-Khan explained that the festive season was more important than ever in 2021, adding: ‘Last year, as we were about to move into Christmas, we were hit by a second lockdown.
Many of those who watched the show last night admitted that they found it “distasteful” and “snobby.”
‘Cash has become very tight, and now I want us to be very bold. That is the challenge for us.
‘Christmas is a fundamental for retailers, it is 50 percent of us in the past three months.’
Meanwhile Madeleine explained: ‘There is pressure to give everything completely.
‘The competition out there is fierce, everyone needs a good Christmas. It’s tough, it’s hard work.’
Among the highlighted products were a red cabbage plate and a £48 candle, which Madeleine said is ‘affordable’ for all.
At the center of the plan to bring back the magic at Christmas was visual content manager Lisa, who said: ‘If we don’t get it right, it makes people think they can’t relate so I regularly go for Christmas. I go I go I go’. I am passionate about ,
He explained to Madeleine and Abilé by mocking their Christmas window displays: ‘The idea is that people need to send their love.
‘So we have a postbox, and we have this message and gifts pouring in, and it’s a shower of love on your doorstep.’
And while Abel was impressed by the idea, Lisa’s conception required a signal from Madeleine, who interrupted her during the meeting.
He asked: ‘Is there going to be a theme? how true is life [paper envelope] Sample? It looks a bit beaten up.
After pitching her idea for ‘Pyaar Ki Bahar’ through the postal services as a theme for window displays, Lisa admitted that she felt ‘a lot of pressure’.
‘I am worried that if these envelopes we are using will spoil very quickly.
‘You’re going to walk in and out of these little windows and they’re going to get damaged.’
After the meeting, Lisa admitted she was feeling deflated, adding: ‘There’s a lot of pressure when people react in this way.’
Meanwhile the event also highlighted a ‘unique, must-have product’ on sale at the store, with Madeleine explaining: ‘Freedom has always been where there is a significant tension between the traditional and the avant garde.
‘So when it comes to a traditional time like Christmas, how can we be fast and ambitious, but not predictable?’
Meanwhile Madeleine said the store wanted to highlight products that were ‘edgy and ambitious’.
Among the highlighted products were a red cabbage plate and a £48 candle, which Madeleine said is ‘affordable’ for all.
As Christmas drew near, the visual merchandising team took six night shifts to create the elaborate window displays.
Team member Hannah said: ‘While receiving the build here, some envelopes were crushed, and because this is something we know Madeleine will be paying attention to, we are replacing any crushed envelopes. Or anything that is not right.’
As the week ended, jobs in the store seemed to pile up, Hannah explained: ‘I’ve got two hours of sleep.
The team spent six night shifts manufacturing the window displays, pasting 13,000 envelopes on different backgrounds and pieces of cardboard
‘Once I woke up, I got very distracted thinking about the window and then closed myself wondering what stock we could put on it.’
As the team arrived at 5 a.m., they added any final details to make sure the window was correct before inspecting Madeleine.
Lisa told the team was ‘hitting the wall’ after six night shifts.
Hannah said: ‘Madeleine’s opinion means a lot to us, we want her to be happy, we want her to love it. I’m so nervous.’
Meanwhile a member of the team confessed that they had just slept two hours while running to finish the window in time for the Christmas launch.
Arriving at the store at 7 a.m. to inspect the festive window, Madeleine said: ‘I’m really nervous about this topic, I think maybe we’ll get some more traditional Christmas and fuzzies later this year. needed. Is. Is.’
And studying the window, he asked the team: ‘How easy is it to get back into these windows?’
She began listing changes to be made to the window, including ‘turning the cracker’ and ‘making sure pajamas and scarves don’t read like clothing.’
He said: ‘What is this strange mark on the wheel here? It doesn’t read – it’s a little vague.’
Despite the incredible Christmas decorations and the team’s efforts, Madeleine admitted she was ‘nervous’ about the subject because it was not ‘traditionally Christmassy and vague’.
After making her transformation, she takes some time to give her final thoughts, saying: ‘I think it’s really amazing and it’s not a warm and fuzzy Christmas. It’s totally and utterly charming. But this is Liberty, isn’t it?’
Although many of those watching were stunned by his reaction to the team, one said: ‘Christmas at Liberty is making me sick.
‘A whole bunch of pretenders who are clearly not living in the real world. The people shown in this show are the worst.’
Another wrote: ‘If I had worked tirelessly on a project and then had someone like Madeleine come along and criticize it after sleeping through the night, I would have put it in the window display, but from the outside, through the glass . Medium from.’